Josh Spector

Connected Comedy Podcast Episode 16: Social Media Is Bullsh*t

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On the “social media prizefight” episode of the podcast, Jordan Cooper moderates while Chelcie Rice and Josh Homer judge a debate between Josh Spector and the author of the new book “Social Media Is Bullshit“, comedy writer and journalist Brandon Mendelson about that very subject. Is social media all a rigged game where success just comes down to luck and circumstance? Just how powerful are these platforms in reality for the unknown artist, if they are at all?

In this hour-plus long debate, we discuss the real stories behind these so-called social media successes and the facts that the media and marketers rarely tell you, why you shouldn’t believe anything until you see the data and why building relationships, making connections offline and using old-fashioned press hooks are more important than any social media platforms. In addition, Brandon explains the asshole-based economy, the pageview mafia, how the Internet is primarily owned by large corporations picking and choosing winners, why the comedy media is terrible at reporting success stories and finally, where should the unknown comedian go from here knowing that the deck is stacked against them.

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Links from this episode:

Social Media Is Bullshit by BJ Mendelson [Amazon]
Turning Panic Into Money: Marc Maron’s Podcast Gold [PBS MediaShift]
“Almost no sex scandals under a Mormon presidency” – promises Mitt Romney [Sean O’Dwyer]
The myth of social media? It won’t make you rich. [CNN]
Crystallizing Public Opinion by Edward Bernays [Amazon]
How To Win Friends & Influence People by Dale Carnegie [Amazon]
Connected Comedy Podcast Episode 1: Pick Yourself

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10 Classic Comedy Specials From 20+ Years Ago You Can Watch For Free

Every once in a while it’s important to take a break from trying to figure out where the comedy industry is going and instead take a moment to learn from where it’s been.

To help you do that, I’ve pulled together the following collection of 10 full stand up performances from comedians that aired more than 20 years ago.

There’s lots to watch, and even more to learn from how these guys did what they did.

George Carlin’s First HBO Special (Recorded in 1977)

Jim Carrey’s Unnatural Act (1991)

Bill Cosby: Himself (1983)

Andrew Dice Clay’s “The Diceman Cometh” (1989)

Redd Foxx’s “Video In A Plain Brown Wrapper” (1983)

Bill Hicks’ “Revelations” (1991)

Sam Kinison’s “Breaking All The Rules” (1987)

Eddie Murphy’s “Raw” (1987)

Richard Pryor’s “Live In Concert” (1979)

Robin Williams’ “An Evening With Robin Williams” (1982)

Got another full-set that you think people would find helpful to watch? Share a link in the comments below…

Connected Comedy Podcast Episode 15: The Sex & Cash Theory

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On the “half-decent questions” episode of the podcast, Jordan Cooper, Josh Spector, Chelcie Riceand Josh Homer welcome Connected Comedy community member Amy Blackwell on the show to discuss balancing having a day job while pursuing a stand-up comedy career, finding part-time work that utilizes your creativity and why social media-based jobs are perfect for comedians.

In addition, we give our thoughts on the new comedy sub-Reddit and trend of posting “meme” images of your bits, some follow up on a checklist of things to do when moving to a new city, comics’ irrational paranoia over having material stolen and Josh Spector wins the scold scorecard this episode in a rant about how most comedians
can’t seem to follow the simplest of instructions.

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Links from this episode:
The Sex & Cash Theory [Hugh MacLeod]
Mashable – Jobs Search
Why You Should Get To Know A Viral Agency [Connected Comedy]
Deadline Hollywood
New Reddit comedy meme page benefits established comics, up and comers and fans [Laughspin]

Participate with the CC community in our Connected Comedy Facebook Group or post your questions, suggestions or topics to cover in the future on our Facebook Page. We always welcome your comments!

Why Comics Need To Beware Of The Bubble

On Bill Maher’s HBO show, he has a recurring bit where he jokes about what goes on in the Republican bubble. The basic idea is that Republicans who get all their news from FOX News and Rush Limbaugh wind up only hearing what they want to hear and in turn it completely alters their version of reality.

In short, they’re living in a bubble.

While it happens in a completely different way, I see a lot of comedians out there who are also living in bubbles of their own creation. Here’s a breakdown of a few of the bubbles that I see comedians comfortably clinging to:

THE LOCAL BUBBLE

Maybe it’s because I live in Los Angeles so I have a different perspective, but it’s incredible how many comics who live in places other than LA, New York (and maybe San Francisco and Chicago) have a completely warped view of where their career is at in the big picture.

Both the positives and negatives of whatever’s going on in your local scene can easily get blown way out of proportion and you can convince yourself that you’ve either made it or you’re doomed to never make it – when neither of those things are actually true.

Just because things are going well in your town and the local club owners or promoters are booking you regularly and telling you how great you are, that doesn’t mean that in the grand scheme of things you are. All that means is a couple local guys – who may or may not have any idea what they’re talking about – like you better than the other comics in your area. And those comics might suck, so don’t believe the hype as Public Enemy used to say.

On the positive side, if you’re struggling in your local market that also doesn’t mean that you’re doomed. It’s possible your act might not fit your market, or you’re just still developing, or the guys in power in your area just happen to hate you for some reason. Remember, you’re probably not as good (or as bad) as your local bubble would lead you to believe.

THE INDUSTRY BUBBLE

Don’t worry, I’m not going to let the big markets like LA and NY off the hook here – they’ve got their own bubbles to worry about. But in those cases it tends to be more of what I’ll call an Industry Bubble, which basically refers to the conventional wisdom of the comedy industry that is based in those cities.

If you get close enough to the Industry Bubble, it can become very easy to forget that what the industry likes and what actual people around the country like are not always the same thing – and usually they’re not.

Industry tends to look for more of what they know think already works. They see a Sarah Silverman break big, and they look for the next Sarah Silverman (see: Whitney Cummings?). But outside of the Industry Bubble, real people generally aren’t looking for that – instead they’re looking for the next NEW thing.

Living in the Industry Bubble will start to convince you that there’s rules to this game and that you’ve got to fit a particular mold. But that’s not really true, so try to remember there’s a lot of real people on the other side of that bubble.

THE VENUE BUBBLE

One of the easiest bubbles to understand is the Venue Bubble because it tends to be based around simple mathematics. Here’s an example of one way I see this play out in Los Angeles – though I’m sure versions of it happen everywhere.

I love the UCB Theater and certainly respect what they’ve done and the quality of talent they’ve come to stand for. But, they’ve also created their own bubble for comics who regularly perform there or aspire to.

Here’s a few things you don’t hear often about UCB shows – their Los Angeles theater is small (around 80 seats I believe), the audience consists primarily of hardcore comedy groupies, and the crowds tend to be friendly if they feel the performer has been “blessed” by another popular UCB comic.

What this all means is that if you perform there and fit those criteria, it’s easy to convince yourself that you’ve made it because you can regularly make a friendly, small crowd laugh. But by comparison, an 80-person crowd in the Improv across town is a half-empty room full of people that are likely a lot more skeptical of your act. And performing outside of Los Angeles is a whole other story entirely.

Again, my point isn’t to suggest that UCB is bad (it’s actually pretty great), but it’s just an example of how a focus on a single venue can alter your perception of the overall business and what it really takes to build a career. It’s great that you can pack an 80-seat venue with people who enjoy what you do, but if they’re really just fans of that venue (more than they are of you), are you really progressing in your career? Don’t get fooled by a Venue Bubble.

THE SELF-IMPOSED BUBBLE

Outside forces aren’t the only things that can entrap your view of the comedy world in a bubble. Too often, comics narrow their own viewpoint of what a comedy career can or should be and they essentially put themselves in a bubble.

Don’t be afraid to try new things, to go against the conventional comedy wisdom, or to experiment with new material or a new approach to your career. Most comics limit themselves more than they should and in many cases they prevent themselves from discovering new aspects of comedy that they will ultimately enjoy. If you break out of your bubble, you might be surprised at what you find.

Connected Comedy Podcast Episode 14: Why Do Our Fans Not Get It?

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On the “palette cleanser” episode of the podcast, Jordan Cooper, Josh Spector, Chelcie Riceand Josh Homer discuss the changing perception of what exactly a comic is, how comedy isn’t immune from disruption and ponder why newer comics are embracing digital more than many established acts.

In addition, we explain why ideas are meaningless without execution, how to figure out what is the next logical step in your career, underestimating the value of learning, and Josh shares a love/hate e-mail he recently received from a reader.

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Links from this episode:
Creativity Is Just Connecting Things [Lifehacker]
Everything’s A Remix – Web Series
Free by Chris Anderson
Meet YouTube’s first class of YouTube Next Comics [The Comic’s Comic]
Noel Gallagher: ‘The Rock Star Is Going Extinct’ [Digital Music News]
Attack Of The ’90s Music Stars [Entertainment Weekly]
Is Netflix Competing with HBO? [IP Carrier]

Participate with the CC community in our Connected Comedy Facebook Group or post your questions, suggestions or topics to cover in the future on our Facebook Page. We always welcome your comments!

Connected Comedy Podcast Episode 13: People Love Baby Photos

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On the “quoting Seth Godin” episode of the podcast, Jordan Cooper, Josh Spector, and Josh Homer welcome Alex Barnett of Comedians At Law on the show to discuss connecting to your fans through personal experiences, experimenting and taking risks in your career efforts, the importance of shipping, work ethic in a group dynamic and the power of having a clearly defined audience.

In addition, we go through the perils of converting Facebook fans into show-goers, pricing & determining your fair value as a comedian and contemplate the single biggest thing preventing comics from having a successful career. How long can Jordan go without scolding someone this episode? Listen and find out!

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Links from this episode:
Alex Barnett Facebook Page
Burn Your Boats [Venturebent]
King Nothing: Running a Comedy Business On Hobby Income [J-L Cauvin]
Godin to authors: You have no right to make money any more [GigaOm]
The $100 Startup [Chris Guillebeau]
How should you treat your best customers? [Seth Godin]

Participate with the CC community in our Connected Comedy Facebook Group or post your questions, suggestions or topics to cover in the future on our Facebook Page. We always welcome your comments!

My Email List Building Challenge: Final Results

A little over a month ago I challenged myself to increase my email list subscribers by 25% in a month and I wanted to share with you a final update of the results of this experiment and what I’ve learned from it.

If you haven’t been following along, you can check out the various tactics I used and follow along with what worked and what didn’t in week 1, week 2, and week 3 of the challenge.

THE GOAL

As a quick reminder, my goal was to generate 285 new subscribers this month, which would represent a 25% increase in the number of Free Tips Newsletter subscribers I got last month. In order to reach that goal, I need to average approximately 9.5 subscribers per day.

THE RESULTS

I’m happy to report that I wound up blowing way past my initial goal and wound up getting 422 new subscribers! That marks a whopping 85% increase over the previous month’s subscribers.

WHAT I LEARNED (AND MORE IMPORTANTLY, WHAT YOU CAN LEARN) FROM IT

In previous updates about this challenge I explained what specific techniques I employed to grow my list and which I found to be most effective, but for this final wrapup I’d like to share some more general lessons that you can take away from what I’ve done.

• Setting Goals Is Crucial: There’s no way I would have added that many new email subscribers last month if I hadn’t actually set a concrete goal for myself and challenged myself to do it in a public forum by writing about it on this site. I think it’s really important in anything you do to set a clear goal and attach a metric to it so that you can track your progress. Even if I had failed, I’m sure having a goal would have led me to do better than I would have done without one.

• You Never Know What You Can Do Until You Try: To be honest, I thought it was a 50/50 shot at best that I’d be able to grow my list by 25% and I certainly didn’t think I’d get anywhere near an 85% improvement. I was shocked at how well this little experiment turned out, but I think that’s an important lesson for you to take away from it. You can probably do more than you may think you can, but you’ll never know unless you give it a shot.

• Incentives Drive Subscriptions: The single best thing I did to attract new subscribers was to tease a piece of subscriber-only content (in this case, it was this article about opportunities for comedians). I knew that offering people an incentive to join your mailing list was important, but even I was surprised how effectively promoting that one particular article was in converting people to actually join my list. If you want people to subscribe to your list, you’ve got to offer them something they can’t get anywhere else.

• Don’t Just Do Things, Test Things: In just about everything you do you should constantly be looking to test different things and see if you can find ways to improve it. In the case of this challenge, my experimentation with different versions of my email signup forms led to some great improvements including that signup form you currently see on the side of this page – that form gets twice as many people to join my email list as the form I had up there before. Always be testing.

That wraps up my email list building challenge. I hope you found it helpful – I know I certainly did. If you have an idea for a challenge you’d like to see me take on in the future and chronicle in a similar fashion, please post it in the comments. Thanks!

Connected Comedy Podcast Episode 12: Forget That It’s Even A Website

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On the “will this ever end?” episode of the podcast, Jordan Cooper, Josh Spector, Chelcie Rice and Josh Homer discuss how to approach the design of your website and why what it actually looks like is the end result of determine its purpose to begin with.

Using Chelcie as a guinea pig, we break down the three most important things to include on your website, why a website is just a tool to accomplish a goal as a comedian, utilizing the most visible real estate for conversion elements, using benefit statements and calls to action to tell visitors what to do (a.k.a. making the ask), the difference between static and dynamic content and its implications on design, the power of social proof and the importance of owning your domain name and web hosting account.

In addition, we answer questions from Facebook and Twitter about starting, joining or soliciting podcast networks, when to retire a joke, whether bringer shows are good for comedy and why being easy to work with may be just as important as how talented you are as a comic.

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Links from this episode:

TWiT Netcast Network
5by5 Broadcasting
Red Bar Radio
Nobody Likes Onions
GoDaddy
HostGator

Participate with the CC community in our Connected Comedy Facebook Group or post your questions, suggestions or topics to cover in the future on our Facebook Page. We always welcome your comments!

Connected Comedy Podcast Episode 11: 40,000 Anime Characters Can’t Be Wrong

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On the “gaming social media stardom” episode of the podcast, Jordan Cooper, Josh Spector, Chelcie Rice and Josh Homer welcome comedian Cris Gray on to the show to discuss branding, why your “brand” has to stand for something, how figuring out your audience helps the process in creating a platform bigger than you and why “funny stuff” is not a differentiation as a brand.

In addition, we discuss why it’s important to take action rather than spending time planning, giving yourself the freedom to change and why failing fast & failing often is the only way to learn to succeed. We also follow up from last week’s conversation about buying Twitter followers as Jordan shares a prank/experiment attesting to the effectiveness of the practice.

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Links from this episode:

Fiverr
Caught Blue-Handed: Someone Is Buying Mitt Romney Twitter Popularity [TechCrunch]
Nerdist / Chris Hardwick
Comedians At Law
1000 True Fans [Kevin Kelly]
Forward Comedy
Poker Comic
Marc Maron 2007 Myspace Blog Post

Participate with the CC community in our Connected Comedy Facebook Group or post your questions, suggestions or topics to cover in the future on our Facebook Page. We always welcome your comments!

Connected Comedy Podcast Episode 10: Eat Sh*t And Wait Your Turn

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On the “Bone, Thugs & Comedy” episode of the podcast, Jordan Cooper, Josh Spector, Chelcie Rice and Josh Homer discuss the recent speech by Patton Oswalt at the Just For Laughs festival in Montreal. In his two “letters”, we highlight why this is a big transition point in the comedy industry, the positives as well as the ramifications of such shifts, and ask whether established comedians and early adopters are the only ones truly benefiting from these new opportunities.

In addition, we get into a lengthy conversation making parallels between the comedy business and the hip-hop industry, what comedians can learn from rappers, and why becoming the platform may be more financially rewarding than operating solo. Taking some questions from the community, we also discuss the considerations when deciding to move locales for your comedy career, whether or not Twitter follower counts matter to the industry and why most questions comedians ask are really about validation.

Looking to take your online presence and marketing as a comedian to the next level? Josh highlights his upcoming Connected Comedy School class at the end of the show. It starts August 6th, so register right now before all spots are filled up!

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Links from this episode:
Patton Oswalt’s “two letters” as presented at Just For Laughs [Third Beat]
Kevin Smith’s Secrets To A Successful Life [Connected Comedy]
Patton Oswalt – Wikipedia
WTF Podcast w/ Marc Maron – Episode 300
Fueling the tech boom and learning from hip-hop [CNET]
The Wu-Tang Marketing Plan [Mental Floss]
Refollow – Twitter Relationship Manager

Participate with the CC community in our Connected Comedy Facebook Group or post your questions, suggestions or topics to cover in the future on our Facebook Page. We always welcome your comments!