In 5 Free Tips, I provide some advice specifically tailored to one person’s content. If you’d like me to give you 5 Free Tips, please send me an email and tell me a little about yourself.
Today’s free tips are for stand up comedian Arbel Kodesh, who sent me the following email:
My name is Arbel Kodesh. I’m a 21 year old stand up comedian currently living in Palo Alto California. I read your “5 Free Tips” and was wondering if you could help me out. I’ve been doing stand up for about a year and enjoy it a lot. I try to take advantage of every opportunity I get to perform but I still don’t feel like that’s enough. I really want to get a lot of people to see my material and what I’m about, and I don’t feel that performing once a week (normally in front of a lot of other comedians) is the way to get a following or get my name out.
Here are some links to some youtube videos of me:
I also have a facebook fanpage:
If you have any advice please let me know.
I really appreciate it!
I checked out Arbel’s work and came up with the following 5 Free Tips for him:
TIP #1: Pay Attention To Video Titles
If you’re looking to get more views of your videos, one simple thing you can do is title them in a way that will attract some views from people searching YouTube for similar stuff. For example, the videos on your channel are titled things like “Arbel on Celebrities,” and “Arbel on Coca Cola.” But it’s doubtful that anybody’s searching YouTube for “Arbel on…” anything because not many people know you yet.
I’d suggest instead titling the videos to include relevant words that people do search for. For example, your “Arbel on Celebrities” video includes a bit about the singer Pitbull who lots of people search for and those people will be most likely to “get” your joke. So titling your video something like “How Pitbull Records His Songs” might get you some extra views because it will show up as a related video when people are watching other Pitbull videos and the more interesting title might catch their eye and get you some easy clicks.
One more quick note about this. I would still include your name in the title, but you can put it after the headline. So the Pitbull video title would be, “How Pitbull Records His Songs – Arbel Kodesh.” I’d put your name after a hypen at the end of all of your videos because that will help them show up as related.
TIP #2: Start A Blog
You mentioned wanting to get your name out to more people and I’d highly recommend starting a blog of some sort. Whether you’re writing funny stuff on the blog, or even just sharing funny videos or links to interesting things you find, having a blog is a very easy way to give people a reason to start connecting with you. Making videos takes time and effort, but blogging can be much quicker and it starts to give people a reason to check out your site every day. They get in the habit of that, which comes in handy when you do have a new video or show you want to promote.
One more quick note about blogging: In general, I’d recommend posting stuff that will be of value to other people. Having a blog and just promoting your own stuff all the time is rarely compelling to readers so it’s much more effective if you’re sharing stuff that has real entertainment value to them. If you establish yourself as a source for funny or interesting content, people will definitely come back to see more.
TIP #3: Contribute To Other Sites
One of the most common traps I see comics fall into is that the content they create winds up only being seen by the same people that already follow them and as a result they’re never really adding new fans or growing their audience. One of the best ways to break out of this is to contribute to other sites or channels.
Don’t be afraid to do a guest post or video for somebody else and think of it as a way to introduce yourself to a new audience. And of course, the bigger the site, the more new fans you may be able to attract.
TIP #4: Post Things On Facebook That People Will Share
It’s great that you’ve got a Facebook fan page and it’s nice to see you’ve already got some good interaction on it. Just like with blogging, you can grow your Facbeook page by sharing valuable or entertaining content that people are going to want to share with their friends. All too often people think that the only stuff they should post on their Facebook page is their own creations and that’s just not true.
There’s nothing wrong with sharing a hilarious cat video that you’ve found online even if it has nothing specifically to do with you. As long as it’s entertaining, what will happen is your Facebook followers will share it with their friends and when they do those friends will see it as being shared “via Arbel Kodesh” which introduces you to a whole new audience.
Your goal on Facebook should be to post as much “shareable” content as possible, because the more people share what you post, the more people are introduced to your page, and the more people are likely to then follow you themselves.
TIP #5: Subscribe and Comment On Other YouTube Channels
YouTube is definitely a community and if you want to get more people subscribing and commenting on your videos, then you need to make yourself a part of that community. Right now, you’re not subscribed to any YouTube channels and I doubt that you comment on many videos. But think about this: Every time you comment on a video or subscribe to somebody’s channel, a link to your channel gets on their radar. It’s really free promotion for your channel.
In general, you’ll find that the more you become a part of the YouTube community, the more attention that community will pay to your own creations.
I hope this helps Arbel, and if anybody else would like to get 5 Free Tips, please let me know.