I talk a lot about the value and importance of creating content on your website as a way of growing your fanbase, but I know that many of you have limited time in which to do that. So, today I want to outline a very simple plan which can help you get a ton of value from creating content even if you don’t have a lot of time to spend on it.
If you can manage to find just three hours a week, you can reap amazing benefits from following this content creation plan. Here’s how I think you should spend your three hours each week…
The Tools You Need To Get Started
Before getting into a breakdown of exactly how you should spend your three hours each week, I want to start by just mentioning a couple tools you’re going to need in order to do this properly. The first thing you’re going to need is a website with blog functionality that you can easily update yourself.
The content you’re going to create has to live somewhere, and the best place for it is a website hosted on your own domain. If you don’t have that, you can always set up a free Tumblr, WordPress, or Blogger blog and use that.
Ideally, you’ll use a blog software that allows you to schedule posts in advance – this way, you can put in your three hours whenever is convenient for you and just schedule the posts to “go live” over the course of the week. This way, you can ensure that you have at least one fresh piece of content on your site every day…even if you don’t have the ability to work on it every day. This will give people a reason to come to your site every day which is extremely valuable.
I would also recommend that you have a mailing list signup form on your site if possible – when people come to your site to see your content, you want them to convert to join your mailing list if they like what they see. In addition to (or instead of) your mailing list, you can also have links for people to follow you on Twitter or Facebook as well. And if you plan on creating video content, then you’ll also want to have a YouTube channel that’s ideally branded with your name if possible.
Ok, with those tools in place, here’s the breakdown of how I think you should spend your three hours a week…
Create One Piece Of Original Content – 45 Minutes
Each week you’re going to want to create one piece of original content for your website. This can be a blog post, a video, a funny image, or anything else you want to come up with. Try to create a piece of content that will have broad appeal – don’t just write a couple sentences about what you had for breakfast. Here’s a few suggestions of the kind of content that typically works well.
Find Four Pieces Of Interesting Content To Curate – 30 Minutes
I’ve written before about the importance of curating content, and in order to do that you’re going to have first find cool stuff to share with your readers. Spend this time searching other blogs and websites, YouTube, and checking out things that the people you follow on social media are sharing to come up with the four most interesting videos, links, and/or pictures you can find.
Write Four Blog Posts Using That Curated Content – 60 Minutes (15 minutes per post)
Once you’ve found some cool stuff to share, add it to your website with brief commentary about each item and why you’re sharing it. Keep in mind that you can schedule these posts in advance if that works better for your schedule.
Promote Your Original Content Post – 15 Minutes
Each week spend some time trying to promote your original content post to various blogs, websites, and people that you think will be interested in it. My report featuring 100 Places To Promote Your Comedy Content can help give you some ideas of where to promote your stuff, but you can also track down relevant sites yourself. Email bloggers and tip them off to your content, tweet links to it at other people who are likely to enjoy it. Do whatever you can to let people know that it exists and draw them into your site.
Promote Your Five Posts On Facebook And Twitter – 25 Minutes (5 minutes per day)
Since you’ll now have a new piece of content going up on your site every day, you’ll want to spend a couple minutes each day sharing links to that content on your Facebook and Twitter accounts. This is very simple and won’t take more than a couple minutes, and it’s a great way to get your fans in the habit of visiting your site. Also, you can encourage them to interact with and share the content you’ve posted as well.
Comment On Other People’s Sites – 5 Minutes
Once a week, take a couple minutes to post comments on other people’s websites and content. When you comment on most sites, you’re able to make your name a link to your website. Commenting on other related sites will do a couple things – it will get some attention for your site (assuming you leave an interesting comment) because people will see the link back to your site, and it will get the owner of the site you comment on to check out your site and increase the likelihood that they’ll link to you occasionally. It’s just an easy way to start building connections online.
There you have it – a simple plan that will get you more traffic to your website and help you convert that traffic into fans by just spending a few hours a week creating content. This is by no means the only way to do this, but it is one way that I guarantee you will work. If you do this for a month, you will absolutely wind up with more website traffic, more engagement, and more fans than you had before you did it.
For more things you can do to get more fans, check out this list of 10 Things You Can Do To Get New Fans Today.
6 thoughts on “How To Grow Your Fanbase By Spending 3 Hours A Week Creating Content”
Thank you, I took away a lot of good stuff from this article. Just actually started a Tumblr and have a WordPress blog going. I like the ease of Tumblr but the customization and professional look of WordPress. Still trying to figure out the voice and content for both of them but this article gave me some light-bulbs!
Also FYI (I just found this out) If you want to use a Tumblr because it’s easy that doesn’t mean you need to have a URL with the words Tumblr in it. I haven’t done it yet but you can tie in your Tumblr with any URL you own so it looks more professional and is stickier in the mind for fans to remember.
I also like the social aspects of Tumblr. Your Tumblr blog can follow other Tumblr blogs. I don’t think that ease of socialization is built into WP, but I’m still completely new to the blogging game so I may be wrong.
Id be glad to help you theweekendpilot out. I jet my website along with a few others all on WordPress.
I’ll be looking you up on Tumblr.
Thanks josh for the post. Currently I’ve been using Tumblr for duration Twitter for one liners and personal thoughts and my blog for longer post etc… what do you think?
Twitter is great for making you think in terms of short, punchy old school one liners. I used to write radio spots, so it is sort of a revisiting of that style, like sending funny telegrams back in the day. It’s fun to let the constraints of a sytem drive your writing process. Also Tweeting links to blogs, videos, Cityville requests, etc. What I am wondering is what the hell Tumblr even does? I have an account but I never use it because I am overwhelmed by facebook and twitter, plus blogging. Is tumblr worth the headache? It seems to be but if someone could explain it, that would be great.
Tumblr is kind of like a cross between blog software (like WordPress or Blogger) and Twitter.
Basically, you can use it to post videos, pics, or text just like you would on a blog and it’s very easy to post. The difference is, you can also “follow” other people’s Tumblr pages and they can follow yours (just like you would follow people on Twitter or Facebook.
I wouldn’t consider having a Tumblr to be a necessity, but I would say it’s another opportunity. Here’s why I decided to set up a Connected Comedy Tumblr and how I use it: https://connectedcomedy.com/why-im-launching-a-connected-comedy-tumblr-and-what-it-will-be/
Here you go Justin:
I look forward to following you back.
I’m almost embarrassed to admit that I never thought about using my WordPress tools to automatically publish a post in the future. Thank you.