Member Exclusives

Member ExclusivesFebruary 15, 2011

5 Tips For The “Punch Drunk Comedy Show”

In a new edition of 5 Free Tips, I offer some suggestions to St. Louis-based live comedy show Punch Drunk Comedy about how they can grow their show into a brand and how they can be more interactive with their fans. →

Member ExclusivesFebruary 13, 2011

5 Reasons You Need To Have Your Own Website

I’ve recently had multiple conversations with comedians who were surprised when I suggested that they needed to have their own “official” website and make it the hub of all their promotional activities and content. Because of the soaring popularity of things like YouTube, Twitter, and especially Facebook, I realized that a lot of comedians are thinking that having their own website is no longer really necessary.

But that’s not the case. Here’s why… →

Member ExclusivesFebruary 7, 2011

9 Questions To Ask Yourself Before You Launch Your Own Live Comedy Show

There’s a lot to consider before you decide to put on your own live comedy show. Here’s a list of nine questions that are worth asking yourself in order to help you figure out how best to start your own show. →

Member ExclusivesFebruary 3, 2011

5 Free Tips For Sketch Group Dizzy Peoples Comedy

In a new edition of 5 Free Tips, I offer some suggestions to college sketch group Dizzy Peoples Comedy about how they can grow their fanbase beyond campus, why they need a website, and how they can get their existing fans to bring them new fans among other things. →

Member ExclusivesJanuary 24, 2011

4 Things You Can Learn From Looking At What People Search For In Google

The free Google Keyword Tool is a simple (and slightly addictive) tool that can be used to to discover how many people search for various terms using Google’s search engine. It’s designed to give people who are interested in running ads on Google an idea of what terms people are looking for that may be relevant to the product or service they are hoping to advertise. It is also often used by bloggers and website creators who sometimes create content featuring the more popular keywords in an attempt to rank highly in Google’s search results for those terms and in return receive a lot of free traffic for their content.

Those uses aside, the Google Keyword Tool can also be used to help give you an idea about the psychology of what comedy fans are looking for and help shape how you think about the content you’re creating and the audience for it. For example, here’s four observations I made after searching for a variety of different comedy terms in the Google Keyword Tool… →

Member ExclusivesJanuary 14, 2011

Why Creating An Experience Is More Valuable Than Creating Content

Over the past couple years, we’ve seen the bottom fall out of the entertainment content business and it’s become increasingly difficult to monetize content of any kind. But, I think there’s a way out of this mess if you look hard enough. While the value of entertainment content is decreasing, the value of entertainment experiences is on the rise. And it’s now easier than ever before to create an experience if you’re willing to put in a little work and creativity. →

Member ExclusivesJanuary 11, 2011

How To Get A Commercial Agent

Here’s a question that I recently got from a reader: I’m a female comedian/storyteller who’s been in the business for about three years. I’d really like to open up some performance and exposure opportunities for myself by getting a commercial agent. Only problem is, I don’t know how to go about that. I’ve heard that →

Member ExclusivesDecember 21, 2010