9 thoughts on “Why Creating An Experience Is More Valuable Than Creating Content

  1. I just discovered this website and LOVE it!
    This was a terrific column…You just earned yourself another fan!

  2. Josh Spector says:

    Thanks Debi! Welcome to the site…

  3. Darren Marlar says:

    Wow. Awesome column. Just found you on Facebook and within ten minutes I’m already beginning to rethink my live comedy shows and daily radio show and podcast.

  4. That’s great advice. I recently started planning shows that offer something different than just sitting and watching a comedian be funny. This blog is great. I love it and it offers great advice.

    -Michelle Teel

  5. Josh Spector says:

    Thanks Michelle. What kind of different stuff are you doing at your shows?

  6. I am consistently impressed with the quality and thoughtfulness of your writing here! Well done!

    I am struggling a little with finding ways to enhance the Cameryn Moore experience for my fans and followers on FB/email, but for theater festivals and live shows, I try to build in things like artist talkbacks and workshops.

    I recently made the offer to my mailing list that, if people were in the same town where I was doing a show, they could come hang out at my homestay with me while I was signed in for my phone-sex job. No responses yet, but I’m thinking about ways to offer that experience to my FB fan base that could be monetized and/or used as a prize or reward for other kinds of fan behavior that I want to encourage (i.e. posting reviews somewhere, referring other people to me, bringing X number of people to a show, etc.)

  7. I saw your show in Vancouver, Cameryn, and you were wonderful! Go get ’em.

  8. Matt Ward says:

    I would like to see the source of the statistic that ‘concert and live show sales are way up’. I don’t believe this to be true.



    I see your point, but I would like to see actual statistics that prove what you are saying is true, because with the quick easy access to video versions of entertainment of all forms and increased internet speeds giving access to all the live entertainment you want (Hell, you don’t even have to go to Bonnaroo, you can watch it on Youtube with a 6 pack you bought for a normal price…)

    I agree unique content is the key to building a bigger fanbase and continuing to make money on your live ticket, but I don’t agree that the Live Ticket is doing well at this time. Just the bigger events are doing well, hence why Bonnaroo got Jay Z last year and Eminem this year (because they draw better then Widespread Panic as a headliner).

    Thanks for this great site though, it is awesome to see these facts finally put in front of comics faces that otherwise wouldn’t know!

  9. Josh Spector says:

    Hey Matt, those are fair points but I should clarify a bit what I mean re: the music industry and concerts.

    Those stats you’re referencing only refer to the ticket sales for the Top 100 and Top 50 acts – yes, ticket sales for those acts are way down. There’s a lot of reasons for that, but the biggest is that they’re charging insane prices and offering mediocre experiences. Here’s a good read about that:


    But what I’m really referencing is that while the established huge acts may be struggling to sell tickets, newer acts are now breaking in ways they never have before on the backs of their live performances (experiences) as opposed to their record sales (traditional content).

    Bands like Mumford & Sons and Fitz & The Tantrums have seemingly come out of nowhere to have careers on the back of their live shows. In fact, Ticketmaster’s overall concert ticket sale business was actually up last year, despite the fact that sales for the Top 100 touring acts were down.

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