Why You Should Use A Facebook Fan Page Instead Of A Group

As great a tool as Facebook is, one thing that Mark Zuckerberg and company don’t do well is explain to users which of their services best suit their needs. For comedians, this leads to a lot of confusion about whether you should have a Facebook Fan Page, a Facebook Group, or just use your personal Facebook profile page to promote your projects. I believe there’s a clear answer to this confusion and it’s that you should be using a Fan Page – here’s a couple reasons why… →

5 Reasons You Should Curate As Much As You Create

One of the biggest missed opportunities I see out there among people trying to grow their fanbase online is that too often they seem to believe that there’s some kind of “rule” that says you can only use your own content to attract an audience. Not only is this a false premise, it’s actually the →

Connected Countdown: 10 Things You Need To See This Week

Every Friday I break down the 10 things I think you most need to see this week, including a mix of posts on this site and other stuff from around the web that I think should be on your radar. Here’s this week’s countdown… →

How Many New Followers Do You Get When Charlie Sheen Mentions You On Twitter?

As the world continues to obsess about all things Charlie Sheen, I couldn’t help but notice that he actually replied to a couple tweets from comedians in the past couple days. Charlie’s Twitter account is now up to almost 1.5 million followers, so I assumed that anybody lucky enough to get him to respond to them would probably see a nice uptick in their own followers.

To test my theory, I went to TwitterCounter.com and checked the stats for comedians Natasha Leggero and Paul Scheer, both of whom were referenced in Sheen tweets. Sure enough, both saw big gains in followers the past couple days. →

5 Reasons Your Podcast Should Include Video

As the number of comedy podcasts being produced continues to explode, there’s been one thing about them that continues to confuse me: most comedy podcasters don’t bother to shoot video of their podcasts. In my opinion, this is a HUGE missed opportunity.

Even though most podcasts are primarily an audio experience and the majority of fans will listen to them as opposed to watching them, there are a lot of advantages to shooting video of your podcasts that I’ve found most podcasters haven’t considered. Here’s 5 reasons why I think every podcaster should be videotaping their podcasts… →

6 Tools That Can Teach You About Your Audience

One of the nice things about distributing your content online is that it gives you the opportunity to collect all kinds of data about how your audience engages with your content. If you’re smart about it, you can use that data to figure out what people want more of from you, how best to get them to see and share your new content, and to how to convert first-time viewers into long-term fans.

But in order to learn any of this, you need to use a few basic analytics tools that can provide you crucial details about your content and how people engage with it. To help you out with this, I’ve put together a list of six basic analytics tools that are (mostly) free and provide you with lots of great insight. Each of these analytics provide insane amounts of information if you’re a stat porn geek like I am, but they can also be used in a simpler manner to just get an overview of what’s happening with your content.

Here’s the analytics tools I recommend you check out… →

Connected Countdown: 10 Things You Need To See This Week

Every Friday I break down the 10 things I think you most need to see this week, including a mix of posts on this site and other stuff from around the web that I think should be on your radar. Here this week’s countdown… →

“Press Pause Play” Looks Like A Must-See Documentary

I had never heard about the upcoming documentary “Press Pause Play” until about an hour ago, but after first discovering the film’s trailer I became hooked on watching the various clips featured on the film’s YouTube channel. As somebody that’s interested in the way creative media is evolving, I can’t wait to see it and figured it would likely interest many of you as well. →

Why It Works: The “Action Figure Therapy” Web Series

I’ve decided to start writing an occasional post highlighting projects that I feel like are working, and most importantly to explain a little bit of why I think they’ve been successful. With the first of these posts, I want to break down why I think comedian Dan Bialek’s YouTube series “Action Figure Therapy” has been so successful. →

5 Things You’ll Be Shocked To Find Out About How Your Facebook Page Works

Do you ever feel like nobody’s seeing your Facebook status updates? That’s because they’re probably not. A recent study of Facebook’s news feed algorithms reveals these 5 things that you’ll be surprised to learn about how your Facebook page actually works including the revelation that only 5% of your fans are probably seeing your updates! →