Josh Spector

10 Lessons Learned From A Comedian’s First 500 Days In Los Angeles

This is a guest post from Connected Comedian Ryan Budds, a comedian who moved from Chicago to Los Angeles recently and has learned a lot in the process. Below are his thoughts on the 10 lessons he’s learned in his first 500 days in Los Angeles – you can also hear him talk about it in more detail on a recent episode of the On The Page podcast.

If you’d like to write a guest post for Connected Comedy, please email me.

1. Get A Partner

It’s important to have someone to help balance out the LA transition. For me, it was my wife, who has been part of my career since we met in college. She was there the first time I did an open mic, and she’s the first person I turn to when I need help with anything creatively. With her steady full time job and me trying to make connections in a new city, we really succeeded in being able to afford the higher rent, gas, and living expenses.

This partner doesn’t need to be a significant other; it can be a friend you’re sharing an apartment with, a parent supporting your relocation with monetary help, or even a nest egg you’ve saved up for this huge move. Who/whatever it is, make sure it’s reliable and supportive.

2. Have A Side Business

When I first moved to LA, I had no steady income. My comedy career in the Midwest consisted of standup gigs on the weekend and trivia nights I ran at bars on the weekdays. In LA, I knew I would have very little comedy income because of the massive talent pool and almost non-existent comedy club paychecks, so my big plan was to host trivia at bars around LA to stay afloat at first.

I had a slow start with getting bars to sign on, but this side business really helped me match my wife with income after a few months. And, having just a two-hour, late night commitment to these bars each week left my days open to pursue acting auditions, classes, extra work, production jobs, and all kinds of other random “side missions” to the LA game.

Additionally, this particular side business keeps me fresh on crowd work, testing jokes, networking with players on a weekly basis and helps build my brand. Hopefully, this side business will turn into a real business – in my case in the form of a game show pitch. Try to make your side business lucrative for both your wallet and your career goals.

3. Evaluate How You Spend Your Time

As a new comic in LA, I was eager to take my stab at the ever-spreading comedy scene. I wanted to make an impression and do all the best shows I could, and I wanted to mingle at open mics and get to know everybody.

This is a great plan, but LA is seriously MASSIVE when it comes to how many comedians, mics and showcases exist. There are hundreds, seemingly, in every regard. It’s hard to get decent stage time consistently at mics, so I found myself quickly strained to hang out for four hours only to get three minutes in front of the sound guy and two comics waiting to go up after me.

Sure, open mics are great, especially when you’re starting out, but I think it’s important to make sure you’re getting what you want out of these nightly segments. Think about what you can do with that four-hour stretch rather than just conforming to this idea that “more open mics = better comedian.”

Mics are crucial for comics at any level, but evaluating that time is much more important. If you’re not growing in some way, don’t waste your time.

4. Repeat The Good Stuff

Try lots of things and do the best ones over and over again! I started making sketches with some other comedians in a group called Bitsville U.S.A. over the last year or so, and the finished products were exceptional. After seeing the final cut, I knew these were guys that I would like to work with again and again.

I think it’s important to always try new things, but you can’t deny quality if it’s consistent, and you need to embrace those instances whether they be a great acting/writing class, a particular stage around town, or even notes from a new friend on a script you’ve traded. Find people that motivate you in some way and make these people your best friends – both socially and professionally.

5. Embrace New Opportunities

Welcome the possibility of humility, try it all. One time, Central Casting called me up and asked if I could roller skate (documented on my website in my #30DaysLA blog). I couldn’t, but I said I could, because I had two days to prep and knew I could learn it if I tried hard enough.

I did, and I never fell, and I got some great screen time on How I Met Your Mother, and a great commercial spot featuring my face during the Super Bowl last year advertising that episode. NONE of that would have happened if I just politely whispered that I didn’t know how to skate and hung up the phone.

The same thing happened more recently when an agency called and asked if I had teleprompter experience. I didn’t, but I knew there was a free app called “Teleprompter” on my iPad that I could practice with for the weeks leading up to the industrial commercial taping, so I told them I could and made some very easy money for what turned out to be a three-session shoot totaling over $1,000.

Little decisions can really lead to much bigger accomplishments, and I work best under pressure, so I embrace it. Maybe you can, too.

6. Keep Reaching Out To People

On my 500th day in LA, I got a job as an Associate Producer on MTV’s Ridiculousness. I had interviewed for several jobs as a segment producer with the shows Wipeout and Mud, Sweat, and Gears, and I didn’t get either job, even after feeling like I had some of the best interviews of my life.

I was discouraged, and when I’m discouraged, I do this thing where I text everybody in my phone. Something. Anything. Just a “Hey, what’s up” or a quick joke or something and if they respond, I see where that can take me.

Around day 480 (after failing on both those interviews) I randomly text a friend of mine named Rob O’Reilly, who I knew worked on Ridiculousness. I asked if he knew of any jobs opening up, and he did. He asked for a resume, I spruced it up, sent it through, and got an interview later that afternoon.

The next day I had the job, and that next Monday, I started. NONE of that would have happened if I didn’t simply reach out. Always throw stuff out there and see what bounces back.

7. Explore The West Coast

When you get out here, LA is the hub for everything. But, the whole coast is amazing and a must-see experience. And not just the coast. Vegas is close, the Grand Canyon, San Francisco, Seattle, they’re all out this way and they’re all filled with possible opportunities you could discover in one adventurous weekend.

As a writer or creative person, you need to see some of the areas where your characters are supposedly from. Even if nothing happens from this travel for your career, you’re bound to be inspired in your surroundings

8. Share Other People’s Creations

Your work is super important, but so is the work of your peers. It’s never going to hurt you to promote someone else’s work. Find people who make stuff that appeals to you and reach out to them with a note or a critique or any response to recognize their work. They want to hear it! That’s why they’re posting stuff.

Posting links to content keeps me searching for ways to stay fresh and it really promotes the sense of community that can be lost when moving to a new city. Like a video you saw on Funny or Die? Message the uploader and see how you can be a part of the next one.

9. Buy Someone A Pizza

When my friend Ken Garr has a great comedy club weekend, he has a pizza sent to the booker’s office, thanking them for the good time. As he claims, no one is ever upset to get a free pizza.

When I interviewed for Ridiculousness, I made a connection with one of my now-bosses about his wife being from Chicago. The day after my interview, I had a Chicago-style deep dish pizza sent over from a nearby place called Taste Chicago with my boss’s names on it and the note “some Chicago love from Ryan Budds.”

Even if I didn’t get the job, maybe they’d remember me for the next opening as the “pizza guy.” Fortunately, I did get the job, and maybe it wouldn’t have mattered if I hadn’t sent a pizza but it definitely didn’t hurt. If you have an opportunity coming up, figure out how you can add a pizza (real or figurative) to the situation to better your odds

10. Pay It Forward

Do podcasts! Reply to emails! Let people take out you to lunch! Take the time to embrace all the people that took time to embrace you.

I let a guy named Jared Iverson take me out to lunch because he really enjoyed my last appearance on the On The Page podcast, and now we’re friends. Jared then came to one of my trivia nights and made more friends, including some actors that are appearing in tons of new movies and projects. I love interacting with people that like what I’m doing. As a performer, I’m looking for attention, and until I’m TMZ-status, let’s keep it coming.

READ THIS NEXT: 5 Reasons You Haven’t Made It In Hollywood Yet

7 Things You Should Know About The Houston Comedy Scene

This is a guest post from Connected Comedian Rich Williams, who has been a part of the Houston comedy scene for the last four years. If you’d like to write a guest post with an overview of your local comedy scene for Connected Comedy, please email me.

1. Houston Audiences Are Diverse…And Somewhat Segregated

Houston is a port city with an amazing blend of cultures from around the world. With 10 colleges and universities within the Houston metropolitan area, it’s also one of the most educated cities. That said, the crowds range from extremely diverse to extremely homogenous depending on what side of town you’re on.

Houston’s strongest comics tailor their material, with minor tweaks, to work in front of whatever audience they’re performing for that night.

2. Living In Houston Is Affordable

The fair market rent for a 2-bedroom apartment is $872. If you’re willing to live outside the loop or outside the beltway and share an apartment/house, you can find some very good deals. Of course, you will spend more on transportation and give up on convenience if you live outside the beltway and you should know that nearly all of the prominent open mics are inside the 610 loop.

3. You’re Going To Need A Car

In terms of square mileage, Houston is larger than the state of New Jersey. The good news is, the best open mics are literally within a 10-mile radius of each other.

The bad news? Houston’s rail system is virtually non-existent (there is one track that runs from the Medical Center to downtown that is adjacent to exactly ZERO comedy clubs or open mics) and most of the buses shut down by 10 pm. This means to get to any open mic or comedy club, you have to drive yourself or carpool.

4. There Are Only Two Comedy Clubs, And Only One Of Them Cares About You

Within the last five years, Houston’s comedy scene shrank from four comedy clubs to one – the Houston Improv.

Fortunately, the Joke Joint Comedy Showcase (formerly the Comedy Showcase) was resurrected, and in its new incarnation, is really going out of its way to cultivate and feature local talent. It hosts a weekly open mic with a built-in workshop for both budding and experienced comics.

The Joke Joint is also the fastest way for a comic with skills to get host and feature experience. Not to say that the Improv doesn’t feature local talent, but their open mic is only once a month and breaking into their host/feature ranks can be difficult.

5. To Connect To The Open Mic Scene, You’ve Got To Go Online

If you ever want to know where to go for stage time on any particular night in Houston, your first stop should be the Comedy Scene In Houston website. This is critical because open mics tend to have a 2-month half-life in the city, and you don’t want to spend hard earned gas money only to show up to an empty bar.

If you plan on actually performing, a few of the open mics require that you sign up online by either sending an email message or filling out a form online. For example, Rudyards – one of the hottest open mics in town – happens every Monday, but you have to send the email between Thursday and Saturday of the previous week.

Warehouse Live has a Tuesday Open Mic that requires you to fill out an online signup form, but allow you to sign up for the entire month in advance.

For up to the minute updates on open mics,shows, auditions etc, make sure you join the Houston Comics and Houston Stage Time Facebook groups.

6. There’s Not Much Industry In Houston

While Houston is an outstanding training ground for young comics, if you seek to earn TV credits or get work in movies or commercials, this is NOT the place for you. Networks may come here every other year to audition talent for standup specials, but more often than not, you’ll find yourself driving to Austin (2 hours), San Antonio (3 hours), or Dallas (4 hours) to have a crack at spots on the small screen.

In addition, New Orleans (6 hours) has recently become a magnet for TV and film, with several casting agencies drawing talent from across the South for extra work in both TV and film.

7. Independent Promoters And The Rooms They Run Rule The Town

Where major clubs have closed their doors, independent promoters and non-traditional venues have stepped up to fill in the gaps. Carlos Wallace hosts the “Houston Allstars”show at the Houston Improv the 2nd Wednesday of every month. I personally produce/host two shows at Warehouse Live, The Bambou Lounge, and the Joke Joint.

Warehouse Live is stepping into the comedy game big time, with a weekly (Tuesday) open mic hosted by Gabe Bravo and Stephan Brandau, as well as periodically bringing in national headliners including Todd Barry, Chelsea Peretti, and Doug Benson.

Rudyard’s not only has one of the hottest open mics run by Dusti Rhodes, but they also have the monthly “Level Up”showcase produced by Brian Zeolla. Also, Steven Padilla runs the longest running Comedy Open Mic in Houston at St Daines every Thursday, and they also host a contest and periodic showcase. Meanwhile, Chris Oddo books the monthly “20/20/20”show, while The Hard Rock Café, Grooves Nightclub, and a host of other venues allow local comics to flourish.

In addition, MPAC, a performing arts nonprofit headed up by entertainment attorney Jalene Mack, sponsors a festival every year that features industry speakers, showcases, business panel discussions, and workshops as part of the effort to grow the Houston entertainment industry and support local talent.

Want more? You can read about other comedy scenes here.

5 Things You Will Learn From Following Fewer People On Twitter

A couple weeks ago I was following 690 people on my personal Twitter account. Then, I did a little “spring cleaning.”

I went through the list of people I was following to do two things: Determine if everybody I was following was still worth following and categorize every single person I followed into one of a series of Twitter lists based on what they tweeted about.

What I didn’t expect when I decided to do this was how much I would learn from the process. It turned out I learned so much – and so greatly improved my experience using Twitter – that I now think it’s something everybody should do every once in a while.

By the time I was done I was down to following 408 people – that’s right, I discovered that more than 40% of the people I was following on Twitter I didn’t want to follow any more! That’s a pretty big number.

But that’s not all I learned. Here’s why I think you should give it a shot…

1. It Will Change Your Approach To Twitter

A funny thing happens when you look at hundreds of Twitter accounts back-to-back and ask yourself whether you want to keep following each of them. You see trends emerge in how people use the platform and you realize how many people’s tweets just blend together.

For example, I followed a lot of comedians who for the most part did nothing but post jokes. Sure, some of them were funny (and some of them weren’t), but after a while I started to ask myself how many people tweeting random observations about what they ate or their crazy friend did I actually needed to see ? 10? 25? 100?

At some point, they started to blur together and I realized my feed was being crowded with stuff I didn’t really care that much about. My standards started to rise.

Sure, I wanted to see funny stuff in my feed, but it made me realize to justify following somebody who was primarily posting jokes/observations those jokes had to be really good and (even more importantly) really consistent.

I also realized I was way more interested in funny people who shared more than just jokes and observations. It was a way for them to stand out from the crowd and provide me with more value.

Setting aside my own personal interests, I guarantee you if you go through and analyze the people you’re following on Twitter it will definitely make you think twice about what you post on your account and look to find ways to separate yourself from what every other comic is doing.

2. You’ll Realize How Much You’re Missing – And How Much Your Followers Are Missing

As I went through the people I followed I was shocked at how many people I followed that I felt like I hadn’t seen a tweet from them in months. It wasn’t that they weren’t tweeting, it’s just that their tweets didn’t happen to occur at the moments that I was checking my feed and I basically never saw them.

This is partially what inspired me to put everybody I follow into Lists so that I’m more likely to see their posts, but it also served as a reminder that many of my own followers likely aren’t seeing my tweets either. After all, if I was following people whose tweets I wanted to see but missed them, then the chances are the same thing is happening with people who follow me.

This is also a reminder that engaging with the people you follow (or who follow you) can be a good way to remind them to check out your tweets, even if they’ve missed them in their feeds.

3. You’ll Think About Why You Follow People

When you decide to analyze who you’re following it forces you to think about what kinds of people can be the most helpful to you and your goals. For example, think about what you want to learn and what kind of content you want to be exposed to and then make sure that the majority of people you follow fit that mold.

As you break down the people you’re currently following and put them into lists based on interests, you also wind up with an interesting snapshot of exactly how much of various types of info you’re feeding yourself through your Twitter feed. That snapshot will probably surprise you – I know mine did.

Here’s the breakdown of the 7 lists that I used to categorize the people I’m following and how many people I have on each list at the moment:

• Comedy – 97 (this is for comedians and people working in the comedy biz)

• Creative People – 86 (this is a catch-all for interesting/creative/inspiring people I want to keep tabs on)

• People I Know – 63 (this is for friends and people I know “in real life”)

• Sports – 60 (this is for sports journalists, athletes, sports blogs, etc)

• Media Outlets – 57 (this is for publications, websites, etc.)

• Terps – 22 (this is for people who cover Maryland sports)

• Journalists – 20 (this is for individual journalists who cover topics I’m interested in)

These are the numbers I wound up with after shedding a couple hundred other people that I was following and they’re a little more in balance with what I really want to get out of Twitter. But initially, I was shocked to find out how many people I was following related to Sports for example, when that wasn’t really a prime thing I was focused on as relates to Twitter.

But if you don’t look at the big picture of who you’re following, you’ll never really get an accurate sense of what you’re getting out of it.

4. You’ll Be Surprised How Many People You’re Following For No Reason

As somebody who’s pretty dialed in to Twitter on a daily basis I was shocked to see how many people I was following that I had no idea why I ever followed them in the first place. I’m not even talking about accounts that had been abandoned (there were plenty of those too), but rather people who were tweeting every day and I followed them for seemingly no reason at all.

People I didn’t know, wasn’t interested in, and had no memory of why I ever hit the Follow button on their page. I’m sure you’ll find a lot of the same in your feed – it’s worth removing them because they’re not doing anything but distracting you from the people whose tweets you actually want to see.

5. You’ll Find Twitter Becomes Much More Useful To You

It may not seem like following fewer people and arranging them in Twitter lists would make much impact in your Twitter experience, but trust me it will. I always say that if you think Twitter sucks it’s because you follow the wrong people, but it’s also possible that another reason you don’t love Twitter is because you’re following too many people.

Are You Ready To Give It A Shot?

If you decide to follow my lead and review/clean up the people you follow on Twitter I’d love to hear what you learn from doing it. Let me know in the comments or tweet me!

 

5 Ways To Get More Out Of The Jokes You Post On Twitter

No matter how much I talk about how you should do more on Twitter than just post jokes, the reality is most comics still use Twitter primarily as a joke distribution machine.

With that in mind, here’s some ideas for how you can maximize the value you get from those 140-character bits of hilarity you’re crafting.

1. Post Your Jokes As Comments On Relevant Articles

When something big happens in the news these days, comics rush to Twitter to share their joke about the topic with whoever happens to follow them on Twitter. That’s fine, but it also misses an opportunity to post that same joke someplace where NEW people might discover you instead of just sharing it with the same people who already know you.

The next time you’ve got something funny to say about something in the news, go find a popular website that’s written an article on the subject and post your joke as a comment on that article.

This will not only expose you to a new audience that you know is interested in the topic your joke (because they’re on the page reading the news your joke is about), but it’s also likely that your joke will stand out from the crowd of comments since (theoretically) what you have to say will be better than what some other random Internet person has to say on the subject since you’re a comedian.

To give you a sense of the potential audience here, the current article at the top of the Huffington Post home page about Obamacare has 1,700+ comments on it already. And that’s just a small fraction of the number of people who are actually reading those comments. Seems like a good place to reach people with your Obamacare joke beyond the couple hundred people already following you on Twitter.

2. Post Your Tweets Multiple Times

Always remember that a small fraction of your followers (typically 10% or less) are actually going to see your tweets because they tend to only see them if they happen to be checking their feeds when you post them. So, one of the easiest ways to get more bang for your tweet buck is to post the same tweet multiple times.

You don’t have to go overboard, but there’s nothing wrong with posting a good tweet a couple times at different times of the day/week to ensure that more people actually see it. You’ll be surprised to see that the second time you post it will likely receive just as much interaction as the first.

3. Build Your Jokes Into Bigger Bits

Twitter can be great as market research. If you post a joke that does well, try to figure out what about it worked and what resonated with people. Then look for ways to build on it – maybe it becomes a bigger bit in your standup act, maybe it becomes the premise of a sketch video, maybe you can build it into a blog post.

Just because something starts as a tweet doesn’t mean it can’t grow into something much more important.

4. Repurpose Your Tweets In Other Mediums

One of the easiest ways to get more out of the jokes you post on Twitter is to repurpose them in other mediums. It’s likely that lots of the jokes you tweet could easily be turned into funny images, or form the basis of videoblog entries on YouTube, or even become part of a podcast or a book.

And remember, each medium brings its own opportunities to introduce yourself and connect to a new audience – even if it’s with some of the same material.

5. Use Them On Your Website

I  covered this in more detail in my post about 7 Reasons The Stuff You Post On Social Media Should Also Be On Your Website so I won’t get into a lot of details here, but I’ll remind you that Twitter is very much about what’s happening right now and therefore your jokes have a very short life-span on the platform. There’s value in collecting and presenting your Twitter jokes in interesting ways on your website that will allow you to get much more out of them over the long run.

5 Free Ways To Get More People To See Your Facebook Posts

The way Facebook determines which people it shows your fan page posts to is constantly changing, but that also means there’s constantly new strategies you can use to ensure that more people are actually seeing what you post.

I was lucky enough to have some conversations with people who work at Facebook recently and those, combined with some of my own experimentation, have led me to realize a few things that can have a big impact on getting more of your posts into people’s news feeds – even without spending any money on Facebook ads (even though I still think Facebook ads are a great tool).

Here’s what I recommend at the moment…

1. Post More Often

For the past several years Facebook actually used to punish you for posting more than a couple times a day on your fan page. But that recently changed and now there’s no penalty for frequent posting as long as you space out your posts by at least a few minutes (probably better to give it at least a 30-minute gap between posts just to be safe).

This means that chances are the more often you post, the more people will see your stuff (in total).

However, there is one big caveat to this – you still need to make sure you’re posting QUALITY content. Facebook still measures the engagement (Likes/Comments/Shares/Clicks) on every single thing you post and if your fans don’t engage with your posts, they will stop seeing them show up in their news feed.

So don’t just start posting more crap to increase the frequency because that will backfire. You want to find the right balance of quantity and (most importantly) quality posts.

2. Post Multiple Images In A Single Status Update

Because Facebook measures the quality of your posts based on the engagement your fans have with those posts, you want to post things in ways that generate the most possible engagement. One of the best ways I’ve found to do that is to post multiple photos in a single status update. This does a couple things…

First, the multi-photo post stands out in people’s news feeds because it tends to be bigger and there’s multiple thumbnail images that could catch a person’s eye. That makes them more likely to click and engage with the post.

Second, people tend to click through multiple times to view multiple photos in the post. Each of those clicks counts as engagement with the post and what winds up happening is Facebook sees the post as super engaging, which in turn tells its algorithm to show it to more fans, which in turn builds on itself and gets more of your stuff into more people’s feeds.

3. Post Your Videos In Facebook’s Video Player, Not YouTube’s

YouTube is great and you should upload all of your videos to YouTube as a general rule. However, when it comes time to share those videos on Facebook, you’ll be much better served to upload them into Facebook’s video player as well.

A lot of people are confused about Facebook’s video player, but to use it you just upload a video file the same way that you normally would a photo to post on the site.

On average, you’ll find that the same video uploaded into Facebook’s video player will get shown to at least 5 times as many people as the same video would if shared as a YouTube link. If you think about it, the reason behind this is obvious – Facebook would rather you use their video player than YouTube’s, so they’re rewarding people who do so by pushing those videos into more people’s news feeds.

4. Tag Other Fan Pages In Your Posts

This is another HUGE change that most people don’t know about. It used to be that the only people who could ever see your posts were people who were already fans of your page. But that’s not true any more.

Now, Facebook will also put your posts into the news feeds of people who have no connection to your page – but only if you’re talking about things that those people are already fans of.

For example, if you post something about the Spiderman movie and tag the Spiderman page in your post, there’s the potential for fans of Spiderman who don’t have any idea who you are to have that post show up in their news feed.

Obviously, that’s a huge opportunity for you to get exposed to new potential fans and you’d be wise to take advantage of it.

For example, here’s something I posted about Last Comic Standing and tagged the Last Comic Standing page in my post. As a result, 1,500 people who were not fans of Connected Comedy were exposed to that post.

5. Understand That Not All Engagement Is Created Equal

As I mentioned before, engagement with your posts is really the key that unlocks getting your stuff into people’s news feeds. But it’s also important to understand that not all engagement is created equal – Facebook weights different ways that people engage with your post and more highly rewards what they perceive as a bigger form of engagement.

I’m not 100% sure of this, but from conversations I’ve had with people that work for Facebook, I believe they view comments and shares as the most valuable form of engagement with a post, and then view Likes and clicks as secondary engagement metrics.

What this means for you is that you’ll want to frame your posts in a way that they generate the most possible comments and shares as opposed to just chasing Likes and clicks. Of course, those Likes and clicks are still valuable and better than no engagement at all, but the holy grail of engagement is to get people talking and sharing.

One More Thing…

If you found this post helpful, will you please take a moment and tweet about it? Thx!

 

7 Reasons The Stuff You Post On Social Media Should Also Be On Your Website

I noticed two things recently that probably won’t surprise you:

Comedians post TONS of stuff on social media every day. But they post NOTHING on their websites every day.

If you’re like most comics, the rise of Facebook, Twitter, YouTube, Instagram and a million other social platforms has probably led you to put more content out into the world than ever before. But because you’re primarily posting that content on social platforms and not on your own website, you’re only reaping a tiny fraction of the potential rewards you could be getting from those creations.

Here’s a few reasons why I think you’d benefit from posting much of that social media content on your personal website as well.

1. It Extends The Life Cycle Of Your Content

You know that awesome photo or joke you posted on Twitter or Facebook this afternoon? Well, you’ve only got a few hours at most for people to see it so I hope people happen to be online when you posted it.

Social media – especially platforms like Twitter, Facebook and Instagram – is designed to be a very in-the-moment type of experience. It’s real-time, and people consume it by seeing what’s new in their feed at that moment. Think about it – when was the last time you looked at a tweet that somebody had posted a month ago? Or an Instagram pic they uploaded a year ago?

It just doesn’t happen and that means that all of that stuff you’re creating essentially evaporates within 24 hours of when you created it. It’s the equivalent of telling a joke on stage at an open mic, having it kill, and never being able to use it again or have anybody else discover it. It’s a waste.

But posting that same piece of content on your website at least creates an opportunity for it to be discovered later down the road – in fact, it can actually be found forever and repurposed in ways in which you can extend the life cycle and value you get out of it.

2. It Creates An Opportunity For People To Discover You Through Search

Let’s say you created something funny about diet tips. You can post that content on social media and people might like it, they might share it, and you might even get some new people to discover you through it.

But if that same thing goes on your website, it has the potential to be discovered by every single person searching Google for diet tips – forever. As you can imagine, that’s a LOT of people and while there’s certainly no guarantee they’re going to find what you posted, it still is a possibility that some of them will.

Here’s some stats to give you an idea of what’s possible. On Connected Comedy last month, I had 4,976 people visit my site as a result of finding it through 473 different things they had searched for in Google. None of that is paid ads or anything like that – it’s just a matter of me putting content on a website and them discovering it when searching for content about similar subjects.

And similar things can happen on an even less niche-targeted site. On my personal blog, I had 874 people visit my site last month from Google searches for 114 different things.

The point is that by only posting your great piece of content on social media, you’ve drastically decreased the potential audience for your work in the long term.

3. It Creates An Opportunity For Influential People And Sites To Discover You

Do you want a particular person or publication to know you exist? Here’s a simple way to do it – post a link to their website on your website.

Everybody (even big companies or popular people) pays attention on some level to who is linking to them and sending traffic to their site. When you post a link to them, the chances are if at least a couple people click that link then they will see the traffic you sent them and at least check out your site.

Here’s an example – Let’s say you found some article on Huffington Post and decided to share it with people. One way to do it is to share a link through Facebook or Twitter. But if you only do that, HuffPo will have no idea who was sending them the traffic because all they will see in their analytics is that those clicks came from “Twitter” or “Facebook.” (Yes, you can tag them in the links – and you should – but they still won’t know exactly how many clicks you sent them)

But every click to the HuffPo site from your personal website will show that it came from your website and will essentially be “introducing” you to the HuffPo editors, or whoever is monitoring their traffic. Does that mean anything will ultimately come from it? Not necessarily, but at least it gets you on their radar.

4. It Creates An Opportunity To Capture An Email Address Or Promote Something Else

When you share something in a social media post, the only thing the person sees is what’s in that individual post. That means you don’t really have the opportunity to introduce that person to anything else you do or to capitalize on them enjoying what you shared by getting them to join your email list.

But when somebody experiences a piece of content on your website, it’s easy to incorporate plugs for your email list (like you’ll see I do at the bottom of this post) or whatever else you want them to see. Plus, people are way more likely to click around to your other content within your site, than they are with content that lives solely on a social platform.

5. It Allows You To Easily Repurpose Content And Maximize Its Value

Let’s say that each week you tweet jokes about Game of Thrones while you watch it. That’s great, and people who are watching the show and following hashtags may find your stuff. But, those jokes are only living on your Twitter feed they disappear almost as fast as you created them. You’ve limited their value.

Now imagine if after each episode you took those jokes and posted them in a blog post on your site – something like “The 10 Most WTF Moments In Game Of Thrones Last Night.” Suddenly, you’ve created a “new” piece of content that makes more of your existing work and can exist on its own. (Plus, notice how something like that could also be found in Google searches related to Game of Thrones as well)

Now take it a step further. Imagine if at the end of the season you compiled each week’s writeup into an overall season blog post titled “The 100 Most WTF Moments In Game Of Thrones This Season.” Now you’ve got an amazing piece of content that would appeal to a lot of different people and it really hasn’t taken you any additional work to create it!

All you’ve done is repurpose and maximize the value you’re getting out of something you were already doing on social media.

6. It Ensures It Will Always Be There

I’ve said this before, but I’ll say it again – most social networks ultimately fail and disappear. Remember all that stuff you posted on MySpace? Well, that wound up being pretty useless in the long run, right?

Just because Facebook and Twitter seem solid today, that doesn’t mean they’re going to be around tomorrow. If they are the sole resting place of your content then you’re risking having that content disappear one day, or at a minimum facing a situation where importing it to whatever the new social network of the moment is will be a nightmare.

But a website you own and control will always be there. And so will the content you put on it.

7. There’s No Reason Not To Do This

If you’re still not convinced that it makes sense to use your website to house content as much as you do your social channels, here’s my final plea – there’s no reason not to try it. The  only potential downside of doing this is that it might take you a couple extra minutes to add that photo, or joke, or whatever to your site in addition to posting it on social.

But that’s really a pretty minor thing considering all the potential value you might be able to get from it.

10 Things You Should Know About The San Francisco Comedy Scene

This is a guest post from Connected Comedian Matt Gubser, who has lived in San Francisco for the past 14 years and performed comedy there for the past six. If you’d like to write a guest post with an overview of your local comedy scene for Connected Comedy, please email me.

1. San Francisco Audiences Are Diverse

San Francisco is one of the most diverse cities in the country. About one third of San Francisco residents were born outside the U.S., it’s one of the most educated cities in the country, has the largest gay population in the country, and registered Democrats here outnumber registered Republicans by a 6-to-1 margin.

As a result, San Francisco audiences tend to be young, smart, liberal, and skeptical. There’s a lot going on in “The City.” They want you to prove to them that you’re worth their time.

While well-worn rehashing of racial stereotypes, homophobia, and misogyny are not absent from the scene, they’re a good way to make many audiences uncomfortable.

That being said, it’s a big city. You may end up in front of rooms full of Midwestern tourists on Fisherman’s Wharf, international travelers near the hostels in the Tenderloin, or basements full of hipsters in the Mission.

2. You Probably Can’t Afford to Live In San Francisco

Rents in San Francisco are triple the national average. They’ve risen as much as 10% per month recently. So you’re going to have roommates. You’re going to have lots of roommates.

In the last year especially, rent prices have forced many San Francisco comedians out of the city to cheaper housing across the Bay. While it hasn’t happened much yet, we may see a shift in the center of the independent comedy scene from San Francisco to Oakland in the near future. Oakland may not sound quite as romantic as San Francisco, but there’s nothing sexy about paying $500/month to literally sleep in a closet.

3. Getting Around the City

Since you’ve already spent all your money on rent, the good news is you can get probably get by without a car. BART is the hub of San Francisco’s public transportation system. Its 100+ miles of track connect San Francisco to the Peninsula and East Bay, and by 2016 will extend south to downtown San Jose.

Much of the comedy happening in San Francisco (and Oakland, for that matter) takes place in the BART-accessible neighborhoods of SoMa, the Tenderloin, and the Mission. The rest are a (usually) quick bus-ride away.

4. You’re Going to Spend Some Time at the Laundromat

On most nights, there are three to five open mics within San Francisco (Friday and Saturday being the exceptions) with at least that many also happening in nearby cities. If you’re willing to put in the effort, you can get up 15+ times a week.

The keystone of the open mic scene is the Brainwash Laundromat & Cafe’s Thursday night open mic, run for the last 15 years by Tony Sparks, the “Godfather” of San Francisco Comedy. The Brainwash currently hosts mics and showcases four nights per week, as well as a monthly Saturday show.

5. There Are Two Main Comedy Clubs

There are two comedy clubs in San Francisco, the Punch Line and Cobb’s. Both are owned by Live Nation.

The audition process starts with the Sunday Showcase at the Punch Line. You purchase a punch card, show up for a year, and then get your chance to do five minutes. If that goes well, you get back up in three to six months, eventually graduating to off-night Cobb’s showcases and an audition if all goes according to plan. If you pass your audition, you’re added to the rotation of openers, which currently numbers around 70.

Even if you’re not one of the dozen or so comics performing, Sunday nights at the Punch Line offer some of the best opportunities to meet other locals, as there are generally 50+ comics in attendance every week.

6. There’s A Lot More Independent Rooms

Live Nation may have a chokehold on the clubs, but there are up to a dozen additional shows going on any given night in bars, black boxes, and basements across the city. It takes time and effort to get a new show going. The Business, one of the most successful independent shows in San Francisco (and now with offshoots in New York & Los Angeles) took several years to hit its stride, but now consistently sells out.

Even in a city with as much going on as San Francisco, the audiences are there if you’re willing to put in the work. Current New York comic Jabari Davis’ shows at the late Purple Onion and Stroy Moyd’s ongoing shows at the 500-seat Great Star Theatre are notable examples of recent independent success.

7. You Are Not Alone

San Francisco proper has about 750,000 residents, but the Greater Bay Area contains 10 times that many, as well as four additional comedy clubs. The two East Bay clubs, E One Entertainment & Tommy T’s, as well as the San Jose Improv an hour to the south, pull their hosts from the stables of local comics that produce off-night (usually Wednesday) showcases at each respective club.

Rooster T. Feather’s, also in the San Jose area, books hosts from their weekly Wednesday “New Talent Night” and annual comedy competition. Santa Cruz has at least one show every night of the week. The North Bay has several monthly shows. Sacramento and its four additional comedy clubs is just 90 miles up Interstate 80.

8. You May Hit Your Head

San Francisco is a great place to develop, but there’s no industry here. You still need to move to New York or Los Angeles. Great comics come out of San Francisco all the time (Al Madrigal, W. Kamau Bell, Ali Wong, Moshe Kasher, Emily Heller, Alex Koll, Greg Edwards, and Chris Garcia all within the last couple years for example), but the key is in the leaving.

Once you’re featuring regularly at Cobb’s and the Punchline, there’s nowhere else to go. San Francisco has a low ceiling. Fortunately it’s just a 5-hour drive to Los Angeles, giving Bay Area comics ample opportunity to get comfortable with the LA scene before making the move.

9. It’s Not Quite What It Used to Be

But really, what is? San Francisco has been a hotbed of stand-up since the early 70’s, peaking at 14 full-time comedy clubs during the comedy boom. It now has two. While the annual Comedy Day still draws a few thousand people to Golden Gate Park every fall, it’s well down from the 20,000 that attended at its peak.

The San Francisco Comedy Competition still attracts solid talent locally and from around the country, but in the age of YouTube, is no longer the career-maker it once was. A glance at the list of past finalists reveals some pretty impressive names.

There is new blood however! Now in its 13th year, SF Sketchfest has expanded from its humble 2002 beginnings of six sketch groups in one theater to become a nearly three-week-long festival embracing all things comedy in venues across the city. At least three other local stand-up festivals and celebrations are also planning to debut over the next year.

10. Get To Know BACN

The best way to stay up to date on the happenings of the San Francisco stand up scene is the Bay Area Comedy Network Facebook group. It can be difficult to stay on top of everything within a community the size of San Francisco’s, especially given the fluid nature of comedy rooms. A list of all the shows, open mics, and community news in the Greater Bay Area is posted to the group each day.

Matt Gubser is a San Francisco Bay Area comedian who compiles The Rundown, a daily list of Bay Area stand-up shows and open mics. Follow him on Twitter.

Connections Are The New Fans (Connected Comedy Podcast Episode 56)

Please subscribe and rate this podcast on iTunes!

On the “fans are a misnomer” episode of the podcast, Jordan Cooper and Josh Spector talk about changing your approach of how to make the leap to headlining shows, why clubs and bookers don’t make you a headliner – your fan base does, how the terms ‘opener’, ‘feature’ and ‘headliner’ are antiquated, and why building a community of people that knows, likes and trusts you (even if it’s not for comedy) will ultimately allow you to move up the ladder.

In addition, we debate changing the usage of the word ‘fans’ to ‘connections’, leveraging another comedian’s audience to build yours, periodically testing the affinity of your connections, and producing content as a means to stay visible, maintain top-of-mind, and put yourself in the position to get opportunities.

[powerpress]

Links from this episode:

Netflix’s Ted Sarandos Reveals His ‘Phase 2’ for Hollywood

Scott Simpson

Talking touring, comedy and religion with comedian Mike Birbiglia

Jurassic Park & The Death of Stop-Motion Animation

Industry Standard w/ Barry Katz

How To Create Value In What You Create

Tech Douchebags

Participate with the community in our Connected Comedy Facebook group or post your questions, suggestions or topics to cover in the future on our Facebook page. We always welcome your comments!

7 Things You Can Learn From Manager/Producer Barry Katz

This is a guest post from Connected Comedian Mark Miller. If you’d like to contribute a summary of a podcast episode of value to my readers, please email me.

Professor Blastoff is a weekly Podcast on the Earwolf Network, hosted by Tig Notaro, Kyle Dunnigan and David Huntsberger, with Aaron Burrell occasionally appearing to assist in the research and conversation, but he is absent from the episode addressed in this article.

Each episode revolves around a theme that the hosts find interesting. Their guests range from other celebs and comics to “regular” people and listeners who have expertise, insight or interest in the topic.

On a recent episode they took on the topic Show Business, and interviewed veteran manager, producer, and podcaster Barry Katz (who also happens to host his own fantastic Industry Standard podcast).

The episode is packed with great advice (Katz comes on at around the 13-minute mark) and you can listen to the full episode here, or read up on some of the highlights below.

1. Beware Of The Fine Print

At about the 21-minute mark, Katz talks about how producers will often approach comics at a performance with a video camera and a release form, offering a good quality tape in exchange for the right to show the performance in a “limited market” or for a “limited time.”

The fine print of these forms (and we’re talking super fine) can often give them rights to air your performance for much longer and in many more markets than initially promised (that’s what happened to Kyle Dunnigan, spawning the anecdote) and if it’s not you’re A+ act, you’ll be stuck with it circulating out there for who knows how long.

Katz’s advice: “Don’t sign anything or get taped, until your material is A+.” Don’t self-destruct.

2. “Lovable And Huggable” Wins The Race

At around the 25-minute mark the group has a conversation in which they analyze what tipped Notaro into becoming America’s Top Comic. Katz explains that, “99% of the time, huggable and lovable wins the race in standup comedy crossing over to TV and film.”

Katz talks about how prior to her brush with cancer, he always found Notaro to be rather stand-offish and felt uncomfortable around her. He even says he wasn‘t sure what to expect when he arrived for the episode.

But as her story of survival spread, it made her image more “huggable and lovable” and the experience has actually made her more of a “light in the room.” Sure, there are cases where less-than-lovable guys like Lewis Black or Denis Leary find success, but on the whole it’s comics that are likable that will cross over into the TV/film mainstream. You have to be likable at some level to get people to follow you from the small clubs, to the big clubs and theaters, and then to TV & film.

3. Consistency, Confidence, Hard Work and Positivity

These quotes say it all:

“There’s no way that anxiety and success go together.”

“If you’re anyone in any kind of career and you’re asking yourself, ‘I wonder if this is for me?’, then it’s not meant to be.”

“If you’re relying on the three clubs in town, you are not going to get great. You are dead, you have no shot at all, but if you go to all the open mic nights and every single opportunity there is…then you will get great. If you want to get great, get out there and get great. Find the opportunities or create them.”

4. There’s No Time Limit

At around the 51-minute mark, Katz talks about a hypothetical conversation with an 18-year-old Louis CK, when he was just starting, where he outlines all the success that he’ll have one day, but with the caveat that it won’t happen for 20 years. It’s a reminder that success doesn’t happen overnight and you shouldn’t expect it to.

That evolves into a bigger discussion and by the 62-minute mark Katz talks about “making it.”

He explains, “The only way you’re going to make it and get where you want to go is to create unique and special ideas and get people talking about them.”

5. In Show Business, Safe Is A Big Thing (especially when auditioning)

At around the 54-minute mark, Katz analyzes Kyle Dunnigan and identifies a quality that Dunnigan possesses to disarm everyone in the room at auditions and instantly make them feel comfortable and safe.

Most comics who get their own shows, do so as unproven entities. If the studio is going to give you a chance (with their money), they need to feel safe with you. They need to feel like you know what you’re doing. Approaching an audition with confidence, as though you’ve already been on the lot for months.

It’s not much of a stretch to extrapolate that concept to any sort of a gig. You’ve got to let them see that you can handle the opportunity and that their trust in your abilities won’t betray them.

6. You CAN Make Money In Comedy

At around the 70-minute mark, Katz offers some encouraging words for comics who may wonder if it’s actually possible to make any money in comedy. It is – if you’re willing to take it seriously.

“There’s no way you can’t make money in this business if you get up every morning at six and work till two on your craft and do everything in your power to,” he says. “The only way you can’t make it is if you’re self destructive, doing drugs; if you’re lazy, if you have a sense of entitlement, or if you’re mean or disingenuous.”

7. Relationships Are Important

Just as “Lovable and Huggable” is important to a crowd, it’s also important when relating to others in the business, including other comics. At around the 71-minute mark, Katz talks about Dane Cook and some mistakes that he made in his relationships with other comics.

While Cook was always respectful to his manager and agents, when it came to other comics he was guarded and seemed to have more of a rogue outlook as opposed to embracing the community of comics around him. It all boils down to respect – just because the club owner will let you go on at a moment’s notice, bumping other comics from the spots they‘ve been waiting on, it doesn’t mean you should.

Dane Cook reached that level, and was able to show up to a club and bump other comics, like Louis CK and Zach Galifianakis, who were just a few steps behind him in breaking, but no less professional and established in the community. Respect your fellow comics and their time.

You never know when they might be able to help you (or hurt you), so don’t be a jerk.

Did you find this podcast summary helpful? You can read more of them here.

How To Create Value In What You Create

Just creating something isn’t enough – you have to create value.

I tweeted that sentence recently and it led comedian Dave Grimes to ask me for an example of what the difference between “just creating” and “creating value” would look like for a comedian. I thought that was a great question and one which takes a lot more than 140 characters to answer, so I figured I’d write a blog post on the subject.

All business (including the comedy business) is rooted in an exchange of value between parties. This is why my belief in the importance of creating value is a major underpinning of everything I discuss in the Connected Comedy universe.

But I haven’t talked much about how comedians can best create value in what they do – until now.

The 3 Types Of Value You Can Create

The first thing you need to understand is that there are three different types of value you can create in anything you do – your creations can provide value to yourself, value to your audience, or value to another business.

Some things you create will hopefully create value in a couple of those buckets (and occasionally all three), but they don’t necessarily have to. What you want to avoid is creating things that don’t create value in any of those ways.

Be careful and deliberate to ensure that the things you spend time creating are designed to provide at least one of those three types of value because if they’re not, then you’re “just creating” for the sake of creating and that’s where many comics wind up banging their head against the wall in frustration.

Another thing it’s important to realize is that the more clearly you can understand what type of value you hope to create with the thing you’re creating, the more likely you are to succeed. When you set out to create something, think through what type of value you’re hoping to generate from it and let that guide you in how you bring it into the world – and, just as importantly, let it serve as a metric for the ultimate success of what you’ve created.

Finally, one more broad note about creating value before I get into a more specific breakdown of each type of value. In general, the more unique your creation, the more potential value it has.

That’s just something to keep in the back of your head as you set off to create things that you hope will ultimately create value.

Now I’m going to break down some specifics about the different types of value you can create -these are applicable not only to standup, but to any form your creations may take including videos, podcasts, writing, and much more.

How To Create Value For Yourself

This is probably the simplest of the types of value you can create and also the one that comics are most familiar with (I’m sure there’s a joke about comic selfishness here to make, but I’ll skip it). In the world of standup, here’s just a few of the ways to create value for yourself beyond just the stage.

• Think of the concepts, characters, and bits you create for your act as true intellectual property – things that can be expanded in infinite ways. Things that can get turned into books, movies, web series, merchandise, and a million other things down the road. That doesn’t mean you should be constantly trying to turn every joke into a million dollar property, but it means you should be conscious of the fact that sometimes a joke can be turned into something much bigger – and more valuable.

• There’s value in sharpening your skills. Not all value is monetary value and you shouldn’t always be focused on monetizing your creations. It’s just as valid to see the value in creating something as a means to improving your talent. In the case of standup, you can create value by performing more often regardless of the financial incentive to do so. But, don’t forget that if the value you’re trying to create is an improvement of skills then you’ll want to focus your actions on improving those skills ad not just going through the motions.

• Another way to create value for yourself is to learn something. Put yourself in situations where you can learn from others, where you can experiment, where you can derive value in the form of knowledge and experience. Again, as relates to standup if the value you’re trying to create is knowledge then make sure you’re putting yourself into situations that will be educational and not just repeating the same things you already know.

Enjoy yourself. Remember – money isn’t the only thing that’s valuable. Finding something that makes you happy and you enjoy is incredibly valuable and it’s ok if you want to do something just for the fun of it. But be honest with yourself – there’s nothing wrong with just doing standup as a hobby because you enjoy it. But if that’s the value you seek from it, act accordingly and don’t bother wasting your time with the parts of the business that doesn’t bring you enjoyment.

How To Create Value For Your Audience

It’s always been interesting to me that despite the fact that the most obvious key component to a comedy career is to provide value to the audience that sees your work, lots of comics don’t really understand how to deliver that value.

Entertain them. This is the most obvious way to provide value for your audience and pretty much the only one that most comics ever think about. Making people laugh, or giving them an escape from the stresses of their life is obviously a way to create value for them. But it’s far from the only way…

Educate them. When you can combine entertainment value with educational value – especially about topics that are relevant to the audience you’re speaking with, that creates a lot more value. This can occur in all kinds of ways ranging from corporate speaking to how-to web series videos and podcasts.

Provide opportunities for them to be part of a community and connect with others who share their world view. This is a HUGE opportunity that most comedians never think about. If you can create ways for your fans to connect with each other and a community of people that you have connected through your creations, that makes what you do way more valuable than if it’s just about them connecting with you.

Along those lines, I can’t recommend highly enough that you go read the book Tribes by Seth Godin.

How To Create Value For Other Businesses

Besides creating value for yourself and the audience in what you do, you’ll want to figure out how you can create value for other businesses as well. Those businesses can include things like venues, bookers, show producers, agents, sponsors, employers, and even huge companies and providers of services like YouTube.

That may seem crazy, but think about it – don’t you think YouTube will be more inclined to help you if you provide more value to them in the videos you upload?

There’s several ways to create value for other businesses including:

Make them money. This is the obvious one – every business you deal with is going to be looking for you to help them make money. Different businesses will make money off your creations in different ways – ticket sales, advertising against your creations, taking a percentage of the gigs they book you, etc. But they will all be looking for you to provide them with value by creating opportunities for them to turn a profit.

Be responsible and easy to work with. Even if you can provide a business with a way to make money, you won’t be the only one that can do so. There’s a lot of value to be provided to a business by being professional, dependable, trustworthy and easy to work with. Whether it’s a venue or an agent, they will value you being easy to work with – because a lot of comics are not.

Contribute your expertise. Most businesses aren’t run by the most creative people in the world and there’s opportunities to provide value to them with your creative skills. Remember, a comedy career is about more than just telling jokes on stage and you have an opportunity to create value for all kinds of businesses with the skills you’ve developed as a comedian – if you’re willing to start thinking about other opportunities.

One Last Thing About Creating Value…

While I hope the ideas I’ve listed above will give you a starting point to consider how you can best create value for yourself and others with your comedy, it’s by no means a definitive list of ways to do so. There are infinite opportunities for comics to create value and you can certainly discover your own…if you’re willing to start thinking about what you do in terms of how it can provide value and to whom.