5 thoughts on “What It Takes To Sell A Blog For $35,000

  1. I would say that the value of a blog should at least be the current monthly income calculated up to two years. So in that light, he should have gotten at least 70,000$.
    Furthermore, traffic could no doubt have generated a lot of exciting backlinks to other projects, so a potential buyer would probably been willing to stretch the amount to 75-80,000$.

    But a good example that shows that blogging pays in many ways indeed. 🙂

  2. iinky.com says:

    I agree, this was a terrible deal for the seller, and a steal for the buyer. The sale was not much more than one year’s income. All they need do is run it for a year, make back their purchase price, plus the $80,000+ they’ll get when they resell. That’s without any of the easy tricks to increase value you can do.

  3. Patrick says:

    This is the slightly strange thing with online business valuations. Broadly speaking a website is worth anything from 10 to 24 times the monthly profit. Try getting an offline business at the same price!

    It is the perceived risk factor that makes them worth less, unless of course you’re in the higher echelons like YouTube, Groupon, Facebook etc. Strange thing is that offline businesses in many ways have a far higher risk, usually have huge overheads to constantly meet and a downturn can mean bankruptcy, whereas for most smaller online sites it just means no more money coming in.

    Buying a good blog like this is a steal, $35,000 and you should be getting annual return of about 80% on your investment!

  4. Wow, 10 hours a week for 5 years; anyone saying they can’t do that is lazy as sin. Of course there’s the point about 3 posts a day and how people view that sort of thing. Since you mentioned he had lots of posts with images, that would probably be taken better over the long term than if it had all been straight up content.

    Thanks for writing this up, and congrats to Don for the sale at any cost.

  5. Cliff Yates says:

    Excellent article. I have to say the challenge is not only posting regularly, but also posting that brings some value. Organizing thoughts and Ideal in a logical manner which has value can be challenging when your balancing all your other activities. Daily or weekly blog goals, and scheduling yourself to write and post, is probably the best answer, along with keeping a daily blog notebook for posting ideas.

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