Facebook constantly changes.

As a result, the best ways to get the most out of the platform are also constantly in flux. But the good news is that means there’s always new opportunities being created for you to benefit from Facebook’s evolution.

Here’s a few tricks I’ve recently discovered that will help your Facebook posts reach more people and help you get more out of the time you spend on the platform.

1. Get Involved In Groups

As you’ve hopefully realized by now, most people that follow you on Facebook or like your fan page don’t actually see the stuff you post.

Because of Facebook’s news feed algorithm, only about 10% of the people who are connected to you will actually see your posts in their news feed.

That leads to a lot of frustration, but there’s another way to increase the percentage of people you can reach on the platform.

Facebook Groups are becoming an increasingly powerful resource you can use to connect with your own fans as well as to discover and engage with new potential fans.

Unlike Facebook profiles and fan pages, Groups essentially treat everybody equal – they allow anybody to post (though there are typically group moderators) and they function much more like communities than the broadcast mechanism of fan pages and profiles.

However, Facebook still pushes relevant posts from within a group into group members’ news feeds and gives them notifications when a new post has been made (depending on a user’s settings). As a result, I’ve found that often times I can get a lot more interaction and engagement with posts made within groups (such as those I make in our Connected Comedians group) than posts made from pages.

But the real benefit of groups isn’t starting your own (unless you already have a huge fanbase), but rather finding existing groups relevant to your niche and becoming an active community member in them. There are existing groups on just about every subject you can imagine within Facebook, and while the quality of them may vary, many are excellent.

You can learn how to search for groups here, but I’d highly recommend finding some that are relevant to what you do and getting involved in them – not just to promote your own stuff, but rather to build relationships with people who have shared interests.

2. Post More Often

The conventional wisdom used to be you shouldn’t post on Facebook more than a couple times a day at most because the platform’s news feed algorithm would penalize you for doing so. Well, things have changed.

Now, it seems like you’re rewarded for posting more often and using the platform much more like Twitter in terms of volume of posts. Of course, you still need to maintain a high quality of posts and get engagement on them – don’t just post crap for the sake of posting – but the more good stuff you post, the more success you’ll see.

If you look at the volume of posts being made by some of the biggest pages on Facebook, you’ll be surprised to see how frequently they post. For example, sites like Buzzfeed and Funny or Die post almost 200 times each week!

Of course, they’ve got a lot more content to share than you probably do, but the point is if you double your current amount of posts, you’ll probably see an increase in the number of people your content reaches – again, as long as what you post is good.

3. Write Longer Descriptions On Your Posts

Facebook recently tweaked its algorithms to take into account how much time people spend reading/engaging with your individual posts. The longer somebody looks at your post before scrolling down their feed, the more Facebook theoretically believes that people enjoyed your post.

It’s worth keeping this in mind as you construct your posts. For example, rather than just post an image with no description, add a clever caption that’s a couple sentences long so people will read it and increase their time spent with the post.

The other hidden advantage of using lengthier descriptions is that Facebook only includes an initial excerpt of the longer description in people’s news feed. If the person is intrigued by what you wrote, they will click the “Read More” button to expand the post.

This counts as a click on the post and shows Facebook engagement on your post, which in turn suggests it’s a good post, which in turn leads to Facebook to show it to more people.

Essentially, getting people to click that Read More button in your description is similar to getting them to Like, Share or Comment on your post – it helps it get seen by more people.

There are lots of easy ways to include long descriptions. For example, if you share a link to an article you can just cut and paste a sample paragraph or two from the article into your description. This is also effective because if it’s an interesting excerpt, it increases the chances somebody will click the link as well.

4. Set Up Pages To Watch

If you have a Fan Page on Facebook (and you should), then go to your Insights tab and scroll down to the bottom of the page to select other Pages To Watch. This is a cool feature that allows you to track the activity of other Facebook fan pages – it lets you see how often they post each week, how many new fans they’re getting, and even lets you see their most successful posts of the week.

This can be a valuable learning tool as you can see what other people are doing and what’s working (or not) for them. You can use it to track other comics whose Facebook success you admire, or the activity of comedy club pages or sites like Funny or Die who you may want to emulate.

Here’s a look at how to set up pages to watch.

5. Use A Call To Action On Your Page

Here’s a simple thing that will take you two seconds to set up and help you out. If you haven’t noticed yet, Facebook has a feature on your fan page called a Call to Action button that lives on your fan page cover photo.

Essentially, it’s a button that allows you to plug a link to some action you’d like people to take when they visit your page. You can set it up to drive to anything you want people to do – sign up for your email list, watch one of your videos, visit your website, etc.

Here’s a breakdown of how to set it up – it’s not going to get you a million new fans overnight, but it will help drive more people to take whatever action you want them to take on your page.

READ THIS NEXT: How I Got More Facebook Fans And Website Traffic For A Comedian