On the “all things e-mail marketing” episode of the podcast, Jordan Cooper, Josh Spector and Chelcie Rice welcome DJ Waldow, the co-author of the Rebel’s Guide To E-Mail Marketing, on to the show to discuss why a comedian’s e-mail list is the best connection to their fan base, how content and e-mail marketing go hand-in-hand, why your e-mail list should be about delivering value to your audience, the power of curation and why being human, honest and engaging is key.
In the midst of the show, Josh shares results from the first week of his e-mail subscriber drive, we hold an e-mail intervention for Chelcie, and Jordan scolds DJ for even asking whether or not he could curse on the podcast. If you’ve been putting off starting that e-mail list, or are looking for creative ideas on how to use your existing e-mail list, this episode is definitely for you.
Links from this episode:
My E-Mail List Building Challenge – Week 1 Progress [Connected Comedy]
Ryan Budds – “Featurable” live album download
Jason Falls’ Twitter strategy t-shirt
Perfect is the enemy of good [Wikipedia]