Everywhere you look these days somebody’s asking you to follow them on social media. But very few of those people bother to explain why you should follow them and what you will get out of giving them your attention. That’s a mistake and one you shouldn’t make.
If you’re going to ask people to follow you, then you should be able to explain to those people what’s in it for them.
I know what’s in it for you if they follow you – more views, more traffic, more attention – but I think it’s worth you taking a moment to think about what’s in it for them.
If I follow you, what do I get out of it? Will I get valuable information? Will I get a laugh a day? Will I get something that I can’t get anywhere else?
Have you even given any thought to why somebody should follow you?
Once you’ve figured it out, you should probably share that with the people you ask to follow you because the clearer the value somebody gets from taking an action, the more likely they are to take that action.
(NOTE: I’d love to hear why you think people should follow you on Twitter or Facebook. Feel free to leave a comment with your reason.)