As most of you are probably aware at this point, a little blog about Stuff White People Like exploded across the Internet a couple years ago and rode a wave of success all the way to 73+ million web visitors and a book deal. What you probably don’t know, is how exactly that happened.
The blog’s author, Christian Lander, tries to explain the phenomenon in this presentation he gave back in 2008 at the offices of Google. Don’t be scared off by the 48-minute run time of this video – Christian’s speech only lasts about the first 20 minutes and he’s as entertaining as you might expect.