On the “thankful for nothing” episode of the podcast, Jordan Cooper and Chelcie Rice welcome Sarah Kennedy and Sarah Mowrey on the show to discuss the scene in Albuquerque, using different formats to brand self-produced shows, leveraging sponsorships as a mark of credibility and generally how to replace community awareness and marketing of comedy when there’s no full-time club in the area.
In addition, we discuss the basic concepts of running a successful local comedy website/blog, whether asking for e-mail addresses at shows is too pushy, why over-thinking your e-mail marketing efforts leads to non-action and how to truly determine when to pivot your business versus quitting before hitting the ‘tipping point.’
Links from this episode:
A Special Thing
Young Dumb & Full of Comedy Show
CC Podcast Episode 16: Social Media Is Bullshit
Tribes – Seth Godin [Amazon]
The Tipping Point – Malcolm Gladwell [Amazon]