Too often comedians who don’t put any effort into the marketing or business side of their career justify their inactivity by convincing themselves that successful artists pay no attention to business matters and that their comedy idols would never worry about such things.
However, that’s just not true.
In almost all cases, comedians who have successful careers have also paid attention to the business side of their career – even if they did so in a way that may not have necessarily been public knowledge.
A perfect example of this is the following letter I just discovered on Mitch Hedberg’s website. It’s a handwritten note that Mitch wrote to the Uniball pen company in an attempt to solicit a sponsorship for his tour. Sure, it’s an amusing letter, but it also shows Mitch wasn’t afraid to try to create business opportunities to support his art.