With more than 10 million followers, King Bach has become one of the most popular comedians on Vine.
In a recent appearance on The Champs podcast, he talked about how he got started on Vine, what he did before Vine that helped prepare him for success, and even broke down how he makes money from 6-second videos.
You can listen to the full episode here, or read up on some of the highlights below.
1. Overnight Success Is A Long Time In The Making
There’s a misconception that when stars emerge on a new platform like Vine that those people became instant sensations. But usually, those people have actually been developing their skills long before those platforms even formed.
At around the 7-minute mark, King Bach reveals that was the case for him. His original plan was “to be the biggest movie star ever created,” so he had gone to film school, experimented with YouTube videos, and put in a lot of time learning how to act and perform comedy.
One specific experience that turned out to be perfect training for his Vine work in retrospect was a college sketch group he was a part of called “30 in 60.” The concept was that they performed 30 sketches in 60 minutes, which basically taught him how to create quick jokes and premises.
2. You Have To Create Your Own Opportunities
At around the 29-minute mark, King Bach explains what led him to start putting content online in the first place – he saw YouTube as a place where he could get seen.
“I did it to show directors, producers, and casting directors that I could act because I couldn’t get any auditions,” he says.
3. Don’t Quit, But Be Willing To Adapt
At around the 49-minute mark, King Bach talks about how he made the transition from YouTube to Vine. He only joined Vine in May of last year, but had been posting videos to YouTube since 2008.
The transition was prompted by a realization – he was getting about 10,000 views max on his YouTube videos and spending as much as $3,000 per video he produced.
But on Vine, he realized he could just shoot the videos with his phone bringing his costs down and increasing the volume he was able to produce.
4. You Can Make A Living From Vine…
At around the 41-minute mark, he breaks down some of the economics of how he’s monetizing his Vine account. He says he’s able to make a good living off Vine primarily by incorporating product placement into his videos.
But he points out that the key is to not make it feel like an ad. “I don’t make it look like an ad – I just put a hashtag on it,” he says.
Since there’s no traditional advertising on Vine, King Bach doesn’t get paid anything for just getting views on his videos, though he is able to collect advertising money from when they get illegally uploaded to YouTube on other people’s channels where ads do run against them.
5. …But It Takes A Big Audience To Do So
At around the 46-minute mark, King Bach shares some of the economics of his Vine videos and reveals that he’s making a lot more than just “a living” from them. He says he’s getting paid between $30,000-$60,000 for each 6-second video that includes a brand or product placement in it.
Those are big numbers, but keep in mind he’s got more than 10 million followers at this point. He says that agencies started contacting him with opportunities once he had 3 million followers, but at this point he mostly deals directly with the brands themselves when it comes to product placement.
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