It’s difficult to describe exactly who Ze Frank is and what he does, but his Wikipedia page describes him as “an online performance artist, composer, humorist, and public speaker.” All of those things are true, but the reason I think you should take an interest in him and his work is because he does an amazing job creating projects that connect him to his fans.

In this video from a presentation he delivered at TED several months ago, Ze Frank walks you through some of his more successful projects and explains how and why he believes they worked. Here’s a hint: his projects all encourage deep participation from his audience and reward them for that participation.