You may not have heard of the I Can Has Cheezburger Network, but if you’ve spent any time on the Internet you’ve definitely seen some of their work. I Can Has Cheezburger is the company behind such Internet staples as the LOL Cats and Fail Blog. The 3-year-old network of crowdsourced comedy sites includes 53 sites and attracts more than 16 million unique visitors a month, according to this interesting New York Times article that was published back in June.

The man behind the company, Ben Huh, recently did a quick interview with Channel APA which you can watch below. In the video, Huh explains how and why he started the company, what he thinks has been the secret to its popularity, and how he thinks any artist can market themselves better.