Today’s NewTeeVee Live conference in San Francisco brought together a lot of people on the front lines of the rapidly changing face of television and Internet content and I thought it would be worth sharing a couple highlights from the conference.
How To Turn Viewers Into Fans, And Fans Into Dollars
The CEO of Blip.tv, Mike Hudack, spoke about how his company helps web content creators build businesses for themselves and what he’s learned about what works and what doesn’t. Here’s an excerpt:
“We have people making half a million dollars or more a year with an independent web show,” said Hudack. “It’s much easier now to get out there and make a show yourself,” he noted, but you need distribution, marketing, ad sales and other services to make it profitable. His favorite tool that Blip.tv offers is what’s called “the engagement curve.” An average episode on Blip.tv is 16 minutes long, he said. Over the course of those 16 minutes, “We watch second by second where people drop off,” he said. “You can see what people didn’t like,” and what snippets they wanted to watch again. “Every episode, you have constant continual improvement,” which leads to more engagement and more fans, he said.
A sizable and loyal audience is of course essential for monetizing video shows, said Hudack. “To have a sustainable show these days, you certainly need hundreds of thousands of viewers,” he said, adding that the ones that are “really making a lot of money” typically have millions of viewers. One key for building an audience is branding, and on that front, web show producers should take a cue from Law & Order (dun-dun) — devising instantly recognizable intro that’s 5-6 seconds long saying “this is what you’re watching.”
And here’s video of the full presentation:
Behind The Live Stream Boom
Executives from the leading live streaming platforms including Ustream, Justin.tv, Livestream, and YouTube got together for a panel to discuss the booming growth in the space recently which has seen a 600% increase in the amount of video watched online compared to last year.
Here’s video of the panel discussion:
The Social Innovation of Glee!
Hardie Tankersley, FOX’s VP of Innovation, spoke about the various ways the network has used Twitter to promote its hit show Glee!.
Here’s the video: