As you can imagine, I follow a LOT of comedians on social media because I’m always interested to see how they use it to interact with their fanbase, promote themselves, and grow their career. But I find myself growing tired of the majority of comedians’ social media updates and I think I’ve finally realized why.
Too many comedians treat social media like a performance.
This may not be a popular opinion, and it may not be one that many of you want to hear, but it’s true. Your social media platforms – Facebook, Twitter, YouTube, etc. – are not intended to be an extension of the stage. They’re not a glorified open mic where you get unlimited time and they’re not a bringer show where you don’t have to bring any people to see you perform.
But as I scroll through my Facebook and Twitter news feeds, that’s what it seems many of you think these things are for. My feeds are full of comedians cracking jokes and trying to be funny with every single thing they post. But here’s what you’re missing…
People don’t want you to be funny on social media, they want you to be interesting.
I’m not saying there’s anything wrong with posting jokes or funny observations, but not everything you post should be intended to get a laugh. When somebody sees you perform on stage, they’re expecting you to make them laugh – that’s why they’re there.
But that’s NOT why they’re following you on social media.
On social media, they’re following you because they want to get to know you, because they want to interact with you, and because they want you to get to know them. They don’t want you to just keep tossing jokes at them like grenades.
But from what I see, most comedians don’t understand this. A laptop or iPhone isn’t a stage and Facebook and Twitter are not microphones. They’re tools that allow you to connect and speak with people, not just “perform” for them.
If you think about the people you follow on social media that you genuinely care about, I guarantee you it’s not just people who only use the medium to perform. You want to know what people are really like and you don’t want them to just crack jokes constantly.
So, why are you flooding your own accounts with jokes – many of which are just glorified brainstorming exercises? Wouldn’t you be better served to share things of value, to be real, and to connect with people? Won’t that ultimately build you a following of people who pay attention and genuinely care about you?
Again, there’s nothing wrong with using Facebook and Twitter to be funny and share your humor with the world. But it can be used for so much more…
Do you agree?