In case you don’t know, Amanda Palmer is a musician who holds the record for the most money ever raised on a Kickstarter campaign to fund an album. In the video below, you can see a recent TED talk that Amanda gave in which she talks about her background, how she cultivated her relationship with her fans, and what she learned from being a street performer.

But most of all, she talks about the “art” of asking your fans to support you and why she’s found it to be so successful.