I spend a lot of time on this site talking about how to get more attention for you work, but I realized that I haven’t done any posts about what to do when you succeed and somebody actually posts your content on their blog. So, here’s a quick look at 5 easy things you can do to make the most of the times that people give you a little free promotion.
1. Thank The Person That Posted It
It seems obvious, but it’s amazing how often creators don’t bother to thank people who share their content. It’s simple psychology that is you reward a behavior then people are more likely to repeat that behavior and sometimes all you need to do in order to reward somebody’s nice gesture is to acknowledge that you appreciated it.
Anytime somebody posts your content on their blog – especially if they’ve never done so before – it’s worth sending that person a quick thank you email. Most blogs have contact info listed and the blogger will probably feel great that you noticed and be much more likely to post your content again in the future because now they are starting to feel like they actually have a “relationship” with you, the creator. I’ve found that a little thank you can go a long way when it comes to promotion.
2. Leave A Comment On The Post
Besides sending an email to the blogger, it’s also a good idea to leave a comment on the post that publicly thanks them for posting. This does two things: First, it curries even more favor with the blogger who will be happy to receive the comment (every blogger loves getting comments), and second, it serves as free promotion for your website and/or whatever you link to in your comment.
That blog’s readers will be seeing your video and if they like it, they may want to see more of your work. The blogger may not have included a link to your website in his post, but by leaving a comment you will have the opportunity to do so. Plus, it further introduces you to the blog’s readers as a person who cares enough to leave a comment and thank the blogger for sharing your work. And that’s a pretty good way to introduce yourself to potential fans.
** Check out these 100+ Places To Promote Your Comedy Content **
3. Suggest Something Else They’ll Like
If somebody liked something you did enough to post it on their blog, the chances are they will like other things you have done. But, you shouldn’t assume that they’ll go digging through your archives of content to find everything you did. Instead, when you email them to thank them you may want to include a link to another piece of content you’ve created that you think they’ll likely enjoy.
It’s not obnoxious promotion, it’s more like providing a service. There’s nothing wrong with saying something like, “Hey, thanks for posting that video. Since you liked that one, here’s another similar one that you also might dig.” You might wind up getting a second post out of it.
4. Add The Blogger To Your Contact List
Somewhere you should keep a list of contacts that you can reach out to when you have something you’re looking to promote, and you definitely want to add the person that shared your content to that list. This doesn’t mean you should spam the hell out of them just because they posted one of your videos, but it will be helpful down the line to have a list of different sites that have featured your work previously. Too often, comedians have a video go “viral,” but then don’t bother to remember which sites helped it to go viral and have to start all over the next time around.
5. Return The Favor
Even if you don’t have a blog, you’ve probably got a fanbase of some sort if you’re a comedian (and you’ve been paying attention). A great way to thank a blogger for mentioning you is to return the favor by sharing a link to that person’s blog on your website, or Facebook or Twitter account. Even if you don’t love the blog enough to give it a genuine plug, you can usually at least publicly thank the blogger for posting your work.