Mashable reports that live streaming website Ustream is ready to give users the ability to run their own Pay-Per-View live streaming events, which viewers can pay to see using PayPal. The program is called Open Pay Per View, and will allow anyone broadcasting on Ustream to apply in order to charge viewers for content.
The program is already up and running and you can apply here to give it a shot.
Back in February, Dane Cook became the first comedian to run a pay per view event with Ustream when he broadcast a live performance in Miami via Ustream and made it available to fans for a $5 fee. I actually helped with marketing the event, and while Ustream didn’t release final numbers in terms of how many people bought the pay-per-view, I can tell you that it was considered a big success by all parties involved.
Now that Ustream’s expanding their pay per view offerings, it will be interesting to see how other comedy creators try to use it and what (if anything) people are actually willing to pay for.