With so many outlets and tools available to grow your fanbase and promote your content these days, it’s very easy to get overwhelmed.

Comedians are bombarded with messages (including from people like me) that they need to use tools like Twitter, Facebook, Tumblr, YouTube, a blog and more to grow their career. But often times, the scope of it all leads you to throw your hands up in the air and give up in exasperation at the thought of it all.

But here’s the secret: You don’t have to do everything. You just have to do something.

To embrace all these tools and use them correctly takes time and it’s just not realistic to think that everybody has the time to do it all. However, I do think it’s feasible for you to embrace at least one of these opportunities and make a genuine effort to use it to further your career.

If you do, I’m sure you’ll find that your commitment to develop your presence or create content using one of these platforms will lead to better results than you would have expected.

I’m a big believer in the power of momentum. Things don’t just happen all at once, they happen gradually. But they progress at an increasing rate as you continue to take small steps to your goal. You build momentum, and that momentum ultimately takes on a life of its own.

So my advice to any of you that may be reading Connected Comedy and getting equal parts inspired and overwhelmed at everything that’s out there is to take a breath and start small. Pick one thing that you’re not doing at this point and just concentrate on that for a month.

It doesn’t matter what you start with, all that matters is that you start.

I guarantee if you do that, and if you focus on that one thing and one thing only for a month, you will see positive results. And those positive results will fuel you to move on and tackle another thing in the next month.

That’s the power of momentum.