On the “nichiest” episode of the podcast, Jordan Cooper and Josh Spector talk about narrowing the focus of your career towards a target audience, concentrating on that one thing that’s unique and different about you, how consumers have become fragmented and are gravitating to niches over broad media, how advertisers are putting more effort in reaching engaged audiences rather than large ones, and why ‘artisanal’ e-mail newsletters may be the next big wave of building and cultivating a fan base.
In addition, Jordan discusses the strategic plans of his podcast over the past two years, how it shows the power of placing yourself in the position to get opportunities, the importance of putting as much effort into community engagement as you do creating the content, and why setting goals with timeframes can help determine how you’re defining “success” in your comedic endeavors.
Links from this episode:
Blenderhead Podcast #39: Never Go Full Cougar
1,000 True Fans – Kevin Kelly
Academy Originals – YouTube
Matt Cutts: Try something new for 30 days
5 Reasons Comedian Newsletters May Become Bigger Than Comedy Podcasts
NextDraft: The Day’s Most Fascinating News
Just Another Crowd
Tech Douchebags #14: The Overthinker