On the “social media prizefight” episode of the podcast, Jordan Cooper moderates while Chelcie Rice and Josh Homer judge a debate between Josh Spector and the author of the new book “Social Media Is Bullshit“, comedy writer and journalist Brandon Mendelson about that very subject. Is social media all a rigged game where success just comes down to luck and circumstance? Just how powerful are these platforms in reality for the unknown artist, if they are at all?
In this hour-plus long debate, we discuss the real stories behind these so-called social media successes and the facts that the media and marketers rarely tell you, why you shouldn’t believe anything until you see the data and why building relationships, making connections offline and using old-fashioned press hooks are more important than any social media platforms. In addition, Brandon explains the asshole-based economy, the pageview mafia, how the Internet is primarily owned by large corporations picking and choosing winners, why the comedy media is terrible at reporting success stories and finally, where should the unknown comedian go from here knowing that the deck is stacked against them.
Links from this episode:
Social Media Is Bullshit by BJ Mendelson [Amazon]
Turning Panic Into Money: Marc Maron’s Podcast Gold [PBS MediaShift]
“Almost no sex scandals under a Mormon presidency” – promises Mitt Romney [Sean O'Dwyer]
The myth of social media? It won’t make you rich. [CNN]
Crystallizing Public Opinion by Edward Bernays [Amazon]
How To Win Friends & Influence People by Dale Carnegie [Amazon]
Connected Comedy Podcast Episode 1: Pick Yourself