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How I Work With My Clients

April 9, 2011

As you may or may not already know, in addition to all the free advice I offer on this website and on the Connected Comedy Facebook page, I’m  also available to work with you individually and help you grow your fanbase and career for a small fee.

I encourage you to contact me if you’d like to talk about more specifics, but here’s a quick overview of how it typically works.

The main service I can offer is assistance in creating an overall strategy to help you grow and monetize your fanbase through a combination of content, marketing/promotion, and business development consulting.

This typically starts with a one-month commitment from you and some specific goals for what I’ll help you with in that initial month. I know that every comedian is unique, so I develop a specific plan based on your individual needs, goals, strengths, and resources.

Once we start working together, I focus my advice for you each week on one specific topic, based on  your interests and what you’d like to focus on. For each week’s topic, I provide you with a custom strategy document that lays out my recommended strategy for you and includes specific suggestions of how to implement that strategy. Additionally, we’ll have a weekly call to discuss the strategy and any questions you may have about it.

As you implement the strategy suggestions, I’ll work with you to fine tune what you’re doing and give you specific advice about how to maximize your efforts as we go.

To give you a sense of what I can help you with, here’s a few of the services I most frequently deliver to clients:

• Overall Content Creation Strategy

• Blog Strategy and Promotion

• Facebook Strategy

• Twitter Strategy

• YouTube and Video Strategy

• Podcast Strategy and Promotion

• Facebook and Google Advertising Campaigns

• Album and Merchandise Promotion

• Live Show Production and Promotion

• Content Monetization

• Viral Blog and Video Creation

• Website Development

• Mailing List and Newsletter Content and Promotion

These are just some of the things that I most commonly help comedians with, but feel free to contact me and I’ll be happy to discuss how I can help you best.

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{ 9 comments… read them below or add one }

justin zimmerman April 10, 2011 at 10:17 am

Josh,

Would you only recommend this for a seasoned entertainer only, or with anyone who has content to produce?

A new stand up just starting out if he just focused on his stand up will have limited content so I definitely recommend branching out into sketches, podcast etc.. I’ll be following this route and would love to speak with you Josh about your consulting services.

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Josh Spector April 10, 2011 at 11:27 am

Hey Justin, I would recommend it for people at all levels of their career – as long as they’re serious about trying to build a career and aren’t just doing standup as a hobby.

When I refer to “content,” I mean it in the broadest sense – it’s not just standup or videos. It could be blog posts, pictures, status updates, or a million other things that funny people can create, even with limited time/resources.

Shoot me an email and I’ll be happy to discuss specifics with you. Thanks!

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justin zimmerman April 10, 2011 at 2:15 pm

Thanks Josh. Will be shooting you an email soon.

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Ryan Mast April 10, 2011 at 3:59 pm

My issue is time to do all these things, I can focus on one or two at a time but to do them all would take so much time. I’ve been a stand up for years i work very hard at it but unfortunately i have to have a day job too. After I finish working for 10 hours a day any time i have left is spent traveling to the shows, I’ve been getting better about tweaking my site, facebook and uploading videos, but to manage all this stuff i would basically have to cut out being a performer which is the only part I really like about this. Any thoughts?

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Josh Spector April 10, 2011 at 5:54 pm

Hey Ryan, that’s a really common dilemma for a lot of comedians. I know that everybody has limited time, but the nice thing about most of these outlets is that they’re very flexible – you don’t have to spend hours a day with them, you just have to understand how to get the most out of them in whatever time you do have to use them.

For example, it takes the same amount of time to write effective tweets as it does ineffective ones. I’ve also found in general that part of the reason why these social media tools can feel like such a time suck is because when people don’t have a strategy for what they hope to get out of them, they’re just randomly using them to “chase” after results. They wind up thinking the secret is spending more time on them, but that’s not necessarily the case.

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Ryan Mast April 10, 2011 at 6:54 pm

Do you feel it necessary to do all of these things? Or to ask it in a different way what do you view as the most important way to spend your time promoting yourself online?

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Josh Spector April 10, 2011 at 7:45 pm

I don’t think it’s necessary to do all of these things – in fact, if you don’t have the time or interest to do some of them right then you’re probably better off not doing them at all and only concentrating on the ones that you do have time to do.

I don’t think there’s a single “most important way” to spend your time, but I’d recommend choosing the thing that best fits your strengths/interests and available time. For example, if you’re a good writer, then you should be blogging. If you’re a good performer, you should be making videos. If you’re a joke writer, then you should use Twitter or create a “viral” joke site. It all depends…

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Ryan Mast April 11, 2011 at 4:15 am

Makes a lot of sense thank you, I just didn’t know of the options you listed which generally produced the best results in terms of fan base or getting more bookings but I guess that would be hard to gauge.

Thank you for your time
Ryan Mast

justin zimmerman April 10, 2011 at 5:55 pm

It doesn’t apply to everything , but some of your task can be outsource to sites like fiverr.com and Amazons mturk, even to someone in the Philippines.

I use ping.fm website and the ping.fm plug in for Wordpress so when I will update my site it updates Facebook Twitter Tumblr linkedin etc..

They also have services where you can set up tweets and such. Have time write 4 or 5 and set them up to go out throughout the week. Someone follows you you’ll automatically follow them back and send a direct message which you point to your site.

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